PerformLine Announces Hire of Industry Veteran David Morgan

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Former Monster Worldwide executive, David Morgan, to lead business development for the industry leader in compliance monitoring

PerformLine, the leading independent provider of compliance monitoring and discovery technologies, announced today that David Morgan has joined the company as Senior Vice President of Business Development.

As a recognized leader in the digital advertising industry, David brings over 18 years’ experience in sales and digital media along with a wealth of knowledge in the EDU vertical to the company. David comes to PerformLine from Monster Worldwide where, as senior director, he led business development, strategic accounts and media teams for the performance advertising business group. His group was responsible for executing and monetizing strategic publisher and client programs for the company’s sites: Monster.com, Military.com, Fastweb.com, Affinity Labs, Education.org.

Recognizing a need for compliance oversight and monitoring within the organization, David created Monster’s “Performance Advertising Compliance Group” which is now run by the company’s legal team.

“David is a natural fit to oversee PerformLine’s growing roster of marketers seeking compliance monitoring and discovery solutions,” stated Alex Baydin, CEO and founder of PerformLine. “We are fortunate to be able to enhance our management team with someone of David’s caliber. We look forward to utilizing his expertise to implement PerformLine’s strategy as we continue to grow.”

PerformLine helps lead buyers and lead sellers in the EDU space manage their marketing efforts with the PerformMatch™ compliance platform – the first to provide real-time, automated monitoring and discovery that assesses compliance with both industry-wide regulatory guidelines and the specific marketing policies for each individual marketer.

“I am thrilled to join PerformLine at a time when the opportunity for growth in the industry continues to be phenomenal,” Morgan stated. “It’s exciting to be part of such a dynamic company and I look forward to using my recent experiences from Monster, Adteractive and Reprise Media to ramp up strategic partnerships and new business opportunities for PerformLine.”

David will represent PerformLine at the upcoming Targus Interactive Insights Summit (http://www.TARGUSinfo.com/Summit) at the Encore Las Vegas, May 1-2. He will be a featured panelist at the session “Reinventing the Definition of Lead Quality” on Tuesday, May 1 at 2:30.

About PerformLine, Inc.
PerformLine, Inc. is the only independent online technology and services company dedicated to providing compliance monitoring and discovery services to clients on both the buy and sell side. PerformLine was founded in 2008 and is headquartered in Morristown, NJ. For more information about PerformLine and the PerformMatch™ compliance platform, visit http://www.performline.com.

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Claire Milazzo
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