Our members had been asking for a mobile app, and our research convinced us that CU Mobile Apps was the best solution for us. The mobile app that they have provided is going to be critical to us being able to communicate with our members.
Philadelphia, PA (PRWEB) April 09, 2012
As soon as members were notified of the availability of the new financial app for smartphone users, they rushed to sign on, said Steve Haggerty, Programmer/Assistant Website Administrator for Philadelphia-based Police & Fire Federal Credit Union (PFFCU). “It was amazing. We only notified those members who have mobile phones, but within the first four days, we had a 15% adoption rate.”
The 74-year-old credit union has a history of thriving, even in tough times, as a result of making smart and progressive leadership decisions, said Haggerty. The new mobile app, with the unique advantages it offers PFFCU members, promises to be another such decision.
“Our members had been asking for a mobile app, and our research convinced us that CU Mobile Apps was the best solution for us. The mobile app that they have provided is going to be critical to us being able to communicate with our members,” predicted Haggerty.
The app’s special appeal is largely due to the multiple benefits it offers—it’s fast, flexible, versatile, and affordable, placing it head and shoulders above most of the contemporary competitors PFCCU reviewed, Haggerty pointed out.
PFFCU’s carefully vetted choice—CU Mobile Apps—is the most recent product offered by Member Service Solutions, LLC, a Tennessee-based provider. It offers a competitive edge that’s essential in an increasingly beleaguered field, says MSS partner Tom Gray, a trainer, consultant, and creator of tailored profitability solutions for client companies nationwide.
“Creating or signing a contract for even primitive apps can cost companies tens of thousands of dollars,” he points out. “By providing a nominally-priced, yet sophisticated and professional high-performance app, we help our subscribers to be more competitive within their markets, creating a professional image that impresses their members and attracts new ones.”
“‘User friendly’ doesn’t begin to describe the ability of this program to grasp, customize and implement the ideas of a financial institution’s back office operators,” says Rick Hargis, owner/partner of MSS. “The product allows even inexperienced subscribers to easily upload images, choose colors, customize items displayed, and add or change content at any time—with the results accessible to their members and customers within 60 seconds.”
The product’s unique “AppEngine” platform works with both iPhones and Android devices, and its future-forward design allows it to seamlessly accept and integrate newer technologies as they become available, without costly and inconvenient restructuring/redesign delays—and without additional subscription charges, since no contract and no future obligation is associated with the CU Mobile Apps product.
PFFCU, with assets of $3.9 billion, and a membership that numbers more than 175,000 households, boasts a record of stability and steady growth through nearly three-quarters of a century, including the 2008 financial crisis.
Always alert for the latest and most progressive methods of reaching and responding to its members and their evolving needs, the credit union was quick to recognize the value CU Mobile Apps presented; their commitment to sign on was followed by an “incredibly fast” set up period, reported Haggerty. “From the time we made all the initial choices of how we wanted the app to look and perform for us, to the time we flipped the switch and it was available to our members, I couldn’t be more pleased with the speed that CU Mobile Apps got us up and running! They’ve been great—just really responsive to any issue or question we’ve raised. Whenever there was a problem, they were all over it!”
Although there’s no way to track member usage of the app, from the download rate it’s safe to assume that members are using it, said Haggerty. “We’re building into the app access to the mobile optimized version of our home banking—which was previously only accessible in a desktop version, which was less convenient. Once that is rolled out, I imagine that usage of the app will increase dramatically.”
CU Mobile Apps is available through Member Service Solutions, LLC, a respected provider of insurance and financial solutions for credit unions and financial institutions. Additional information is available at http://www.cumobileapps.com and http://www.memberservicesolutions.com , or by calling (800) 537-9035, Ex. 105.