Author of Landing in the Executive Chair to Deliver Closing Keynote at the Exhibition and Convention Executives Forum (ECEF)

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Linda Henman, Ph.D. will reveal how to build a team of exceptional people at ECEF 2012.

Linda Henman, PhD, author of Landing in the Executive Chair, will deliver the closing keynote at the Exhibition and Convention Executives Forum (ECEF), Wednesday, May 30, 2012, at the JW Marriott in Washington, DC.

“Linda Henman will reveal why and how executives must build and motivate teams of virtuosos to deliver results,” says Sam Lippman, producer of ECEF. “Her insight will help new and seasoned leaders identify their competitive edge, retain the best employees and make breakthrough decisions.”

Henman joins several other experts presenting at ECEF. In her keynote, Nancy Walsh, Executive Vice President, Reed Exhibitions, North America, will describe Reed’s “e-strategy” and variable exhibit space pricing.

Glenn Hansen, President and CEO, BPA Worldwide, Janet Johnson, Exhibits Manager, BASF, Bob Liodice, President & CEO, Association of National Advertisers and Clark Pettit, President and CEO, American Business Media will discuss the role of exhibitions in marketing and procurement.

Sean Guerre, President, TradeFair Group, will reveal the latest trends on attendee acquisition gathered from marketing experts throughout the convention and exhibition industry.

Chris Kersting, CAE, President and CEO, SEMA will explain the long term strategy and multi-year implementation that resulted in new value for his association's member exhibitors from overseas markets.

Jeffrey Masters, Senior Manager, Event Marketing, Global Integrated Communications, Philips Healthcare and Kathleen Gunderson, Project Manager, Events Project Management Team, Wells Fargo will share their companies’ approach to exhibiting and sponsorships and the changes event organizers should make to increase their ROI.

ECEF is made possible in part thanks to the following sponsors: Las Vegas Convention and Visitors Authority (Platinum); Freeman (Gold); ds+f (Silver); a2z, Inc.; Affinity Center; Ascend Integrated Media; ASP; Astute; Berkery Noyes Investment Bankers; CompuSystems; Convention Data Services; Exhibitor Invites; Experient; EXPOCAD®; The Expo Group; JW Marriott; Global Experience Specialists (GES); IMN Solutions; Jacobs, Jenner & Kent Market Research; Map Your Show; Naylor CMG; Singapore Convention & Exhibition Bureau; Singapore Expo; and USI.

ECEF is the world’s only forum exclusively for independent and association executives. For one day each year, this invitation-only event gathers 200 leaders of the exhibition and convention industry to focus on ways to increase revenues and the relevance of their events.

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