ROI is not an appropriate metric for the health industry. It does not capture the full economic value of digital health content that succeeds in shifting or sustaining health behaviors.
New York, NY (PRWEB) April 06, 2012
A fierce debate is raging within the health industry about whether to use return on investment (ROI) analysis to evaluate content produced and distributed via the Web, mobile and social media. However, a new eBook produced by health marketing communications innovation consultancy Enspektos, LLC suggests this argument is irrelevant.
In the eBook, "Justifying the Digital Health Content Investment,” Enspektos argues that current metrics do not capture the full economic value of digital content that succeeds in shifting or sustaining health behaviors such as quitting smoking or changing exercise habits. To solve this problem, Enspektos introduces a new measurement standard that has the following benefits:
-- The metric is specially designed to meet the needs of the health industry
-- It recognizes the reality that for-profit health companies must drive revenues and
sales via digital media
-- It can be embraced by health non-profit and public sector organizations that are not focused on maximizing sales and revenues
Learn why the health industry must move beyond ROI to reveal the full value of digital health content by reading this free eBook at http://pbeye.info/justify.
About Enspektos, LLC
Enspektos, LLC is an innovation consultancy that has provided marketing and communications services to health organizations operating around the world since 2005. The firm produces technology-driven strategy, research and training products and services for a diverse range of clients, including government agencies, non-profits, pharmaceutical companies and managed care. Learn more about Enspektos at http://www.enspektos.com.