great styles can be achieved without damaging hair, but rather replenishing and restoring it.
(PRWEB) April 09, 2012
LASIO Professional Hair Care recently sponsored celebrity hair stylist, Iyana Winfield, for the Laureluxe Metal Couture Fashion show during Brooklyn Fashion Weekend, 2012.
As the lead hairstylist for the LaureLuxe Metal Couture fashion show, Iyana Winfield delivered a sleek, smooth, yet cutting edge look using the LASIO HYPERSILK styling products. "I was excited to debut my looks for the Laureluxe fashion show. I challenged myself to create styles centered around the light-weight textured LASIO products, going against the norm of using harsh sprays and heavy styling products that generally saturate fashion shows," comments Ms. Winfield.
Through their partnership for the Laureluxe Metal Couture Fashion Show, both parties hope to set a precedent for runway styling where the care and protection of the models’ hair is taken into consideration and implemented into styling.
The combination of the reparative characteristics and ingredients at the core of the LASIO HYPERSILK products paired with it’s amazing styling capabilities allow boundaries to be broken and a new trend created where great styles can be achieved without damaging hair, but rather replenishing and restoring it. Creating sleek, edgy, and healthy hair all at once.