With Color Stories, there's a complexity to the color experience that is amazing
Redwood City, CA (PRWEB) April 07, 2012
Gray's Paint & Wallpaper, a Bay Area paint store that offers a variety of paints, including low VOC and zero VOC paints, is proudly featuring Benjamin Moore’s Color Stories. This all-new Benjamin Moore paint line features 240 exceptional, eye candy hues.
"With Color Stories, there's a complexity to the color experience that is amazing," Ray Gomez, Benjamin Moore's director of color marketing, said. "Moreover, the colors in the palette evoke emotions and feelings more than most colors, which is one of the reasons we named it Color Stories. You'll find there's a story and a personality behind each hue."
The colors feature greater clarity, purity and are richer than conventional colors because they are formulated with more pigments in very precise, exacting amounts. Handcrafted blends, the paint line reflects Benjamin Moore's mastery of color science and cements the company's position as the leading color authority.
"We have broken all the rules with the creation of Color Stories, and have achieved colors we've never been able to before," Gomez said. "These are full spectrum paint colors, meaning that we're combining anywhere between five and seven pigments, using no black or gray tints. Conventional colors use only three pigments and often fill in with black or gray."
Unlike other pigments or colorants, Benjamin Moore offers zero VOC paints. Uniquely, the company makes its own colorants and assures this standard is upheld. So, when the colorants are added to the Aura paint line, which is the only paint formulation being offered for this special series and is the brand's ultimate performance product, the paint remains low-VOC at under 50 grams per liter.
The exquisite, scrumptious colors in this new palette are best appreciated once the paint is applied and dried. They create depth, overtones, nuances and luminosity not found in ordinary paints. Lighting, especially, interacts with Color Stories to yield a visual dynamic that can be an unexpected treat.
Color Stories is expected to resonate largely with architects and interior designers, as well as consumers who have a discerning eye for color and how it is individually perceived. A color can be ordered in gallon, quart or pint sizes of Aura® only, in matte, eggshell, semi-gloss and satin finishes.
Color Stories is now available through http://www.benjaminmoore.com and at Gray's Paint & Wallpaper.
For more information about Benjamin Moore Color Stories or any of Gray's Paint & Wallpaper’s products or services, call 650-343-6535 or view the paint store on the web at http://www.grayspaints-bayarea.com. Gray's Paint & Wallpaper has four locations in Redwood City, San Mateo, Burlingame and Menlo Park.
About Gray's Paint & Wallpaper
Gray's Paint & Wallpaper are independently owned stores with great customer service and extensive product knowledge. They carry premium Benjamin Moore® paint product lines, including the vibrant colors found in the Aura paint line and the environmentally friendly Natura paint line. Unlike most environmentally friendly paints, there are no compromises with Natura. It covers easily and beautifully, and because there are zero VOCs in both the paint and the colorants, one can choose from more than 3,000 gorgeous colors. Going green starts with low VOC or zero VOC paint, a virtuously odorless paint that doesn’t sacrifice design.