Compuware Mobile Study Reveals Usablenet Powers Fastest Travel Sites

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Usablenet’s platform accelerates mobile speed with unique, cloud-based approach.

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With mobile serving as the primary gateway to the Internet for a growing number of people, brands must embrace this rapid evolution in customer behavior and commit to providing them with a consistently fast and positive experience on the mobile Web

Usablenet, a global technology leader in mobile and multichannel customer engagement, today announced that its cloud-based platform powers 4 of the top 5 fastest and most consistent performing mobile sites in the travel space, according to Compuware. Overall, Usablenet powers 7 of the top 10 fastest travel mobile sites including JetBlue, which ranked first for the third consecutive year. Usablenet clients Best Western, Expedia, and Delta rounded out the top 5.

Usablenet has invested tens of millions of dollars building a platform and infrastructure that delivers the best speed in the market.

“The Usablenet platform loads and emulates the majority of the heavy page elements on behalf of the mobile device such as JavaScript and AJAX, which results in the fastest and quickest mobile pages to maximize user experience,” said Usablenet CEO Nick Taylor. “Our platform also determines the device being used and adjusts assets such as image type and size based on the specific phone, which leads to optimal performance.”

Mobile Internet usage is rapidly increasing. In fact global mobile data traffic grew 133% in 2011, and the number of mobile-connected devices will exceed the world’s population this year. Usablenet CEO Nick Taylor continued, “With mobile serving as the primary gateway to the Internet for a growing number of people, brands must embrace this rapid evolution in customer behavior and commit to providing them with a consistently fast and positive experience on the mobile Web.”

Usablenet is a driving force behind mobile commerce globally, enabling top brands in all industries to offer their customers all website features and functionalities, on-the-go. Usablenet’s cloud-based mobile platform enables next-generation HTML5 mobile features such as advanced checkout pages, expand-and-collapse menus, high-resolution image galleries, location-aware features, scrolling promotions, and more.

About Usablenet
Usablenet is a global technology leader for mobile and multichannel customer engagement that works with 20% of the Fortune 1000. Usablenet's transformative technology platform allows leading companies in all sectors to extend their brand to consumers across multiple channels, including mobile phones, mobile applications, tablets, Facebook, in-store kiosks, and other platforms -- with minimal impact to the client's IT resources. Usablenet customers include ShopNBC, Amtrak, Delta, Expedia, FedEx, Hilton, Marks & Spencer, Sprint, JCPenney, Victoria's Secret, and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.

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Matt Calderone
LaunchSquad for Usablenet
(212) 564-3665
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