Starting a business often requires both knowledge and money, and veteran startup expert Perry Belcher offers knowledge and information about how to fund a startup with his book "Money To Start A Business"
(PRWEB) April 08, 2012
Shoestring Publishing has launched a new marketing campaign to promote the new book of marketing powerhouse Perry Belcher, who has coached Fortune 500 companies - helping them to earn tens of billions of dollars - and who in his own businesses has earned over 100 million dollars. Marketer-turned-investor Perry Belcher has written a book that will help entrepreneurs find and secure capital for starting a business. There are many great advantages to having investment capital, according to Perry Belcher. "Money To Start A Business" is written for entrepreneurs by an extremely successful entrepreneur who is now also an investor.
According to Justin Douglas of Shoestring Publishing, "Capital to fund your project is always a need for every business owner. Fortunately our startup courses at Shoestring Publishing usually teach you how to start a startup with little or no money of your own. But veteran investor Perry Belcher has made 100 million dollars of his own money selling products and now he is an investor, and in his new book he shares how to find the money to start a business."
Starting a business often requires both knowledge and money, and veteran startup expert Perry Belcher offers knowledge and information about how to fund a startup with his book "Money To Start A Business: How to raise all the money you'll ever need to start your own business." Mr. Belcher has been regarded as one of the top three copy writers in the world and he is now an investor himself. His work raising money for literally hundreds of his own business ventures has given him the insight and experience that he shares in this book.
Mr. Belcher says, "I've bootstrapped a lot of businesses in the past. I've had the privilege of going through the SBA lending process through a partner, I've dealt with venture capital firms; I've dealt with angel investors, private offerings, I even got very near to taking a company public, so I've dealt with pretty much all the stages of financing that you can go through. I've been involved in many startup companies over the past years."
For those entrepreneurs who are serious, Mr. Belcher's book covers most questions and information you will need to have to fund a business. For those who might not be serious, Mr. Belcher does give good advice regarding the potential downside to business ventures. He says "Running a business is hard. Starting a business is harder." Many aspects of accepting outside funding are covered in the book, including the challenges. Mr Belcher says When you're starting a business, having to deal with it, you have a whole other element of reporting and accountability to deal with in an investor or a funding partner. "They're going to be something that takes part of your time. They're actually partners with you now. Once they're investing in your business, they basically become your partner."
"You're going to have to answer to performance milestones if you're dealing with angel investors or venture capital companies, and even a lot of loans. Along your financing path, they're going to want to know how things are going, what's going on. There is going to be a lot of reporting. The more transparent you are with them, the better they're going to feel about you. 'Hey, I'm just too busy,' isn't going to work. More importantly, though, I know what they're not looking for: the reasons people won't loan you money, won't fund your project, or won't invest. Most of the time, this is more important than why they will. If you know their red flags, you have a big advantage."
Mr. Belcher explains that there are reasons to avoid borrowing money or having an investor for starting a stratup. "The reasons why not are twentyfold," he says. "There are a ton of them. When you borrow money from somebody, whether in a loan company, by taking in an investor, even if you just borrow money from rich Aunt Margie: this money comes with strings and sometimes Aunt Margie can be harder to deal with than the venture capital companies."
"You always want to be honest with whoever you're working with," Mr. Belcher says. "I think the biggest problem that I see when most people have conflicts with their lenders or their investors is a lack of transparency, not letting people know what's going on. It's a lack of communication. Angel investors and venture capital investors are what I call 'smart money investors'. A lot of the time what you get from them in money is the smallest part of the deal. They become your partners. All of a sudden you're a partner with somebody who is experienced, who has connections, who knows talented people, who has, in most cases, been there and done that. Most of these people that are working in venture capital funds, especially angel investors (less so venture capital funds, although they all have an element of it), are enterpreneurial. They're usually former entrepreneurs or former business owners, so they were where you are. They understand, so talk to them. Not only will you gain their trust by being transparent and honest with them, you'll probably get the answers to a lot of problems that are just perplexing you."
"There are a lot of reasons you need to raise money, but the biggest reason is the single largest reason businesses fail: under-capitalization," Mr. Belcher says. "Most people who start a business don't have the proper amount of funds to get through the learning curve of the business. Especially if people haven't run a business before; if you're brand-new to something, you're definitely going to have a learning curve. It takes a period of time, typically, to acquire customers, establish vendor relationships, things like that. You're sort of raising money to buy time. A lot of the time you need assets, you need equipment, you need particular things that require tools for your business that you're going to have to raise money for depending on what you're doing. The reason to raise money is to pay for those things in you don't have the money to do it yourself."
Check out the book at its Amazon.com page "Money To Start A Business".
About Shoestring Publishing
Shoestring Publishing is a group of successful entrepreneurs who have created courses for the "average Joe" to be able to start a business in a few days, with little or no startup capital, and with all the training you need in the course. In most cases, the courses can be completed with two days of studying.