Birthday Gifts Arrive For 100 Days With New Service Launched by Each Day is a Gift

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A new website launch that continuously sends a new, surprise gift each day to Australian addresses eliminates tough gift ideas.

A new gift ideas service launched by Each Day is a Gift ( purchases random items each day from the internet and sends them to Australian addresses. Rather than making a single, large gift purchase for the recipient, the site has focused on purchasing many smaller items each day - effectively prolonging the surprise of a opening a gift for months.

The Each Day is a Gift website allows users to configure how much it spends on each gift, starting at $1.00 including shipping. The service ensures a wide variety of gifts by analysing its history to ensure that the same or similar items aren't sent. Once a gift has been sent, the site offers users the ability to publish details of the gift to their Facebook wall.

The service was developed in late 2011 by Andrew den Hertog who set up the application as a way to randomly select and send small gifts each day to a friend. "My friend is notoriously difficult to buy gifts for, but like anyone he loves the surprise; so I decided to create some software that would randomly find items on the internet and send it to him each day, over 100 days", he said.

For the next three months, random parcels started arriving at his friends house each day, often with unexpected contents. Since then the service has been released privately to a small number of users in Australia, and in this time it has bought hundreds of interesting, and at times unusual items, including:
    -MP3 players
    -Fake eyelashes

The site has now been released publicly, and services all Australian addresses. Users interested in using the service should visit for more information.

Each Day is a Gift is a website that makes daily online gift purchases and sends them to addresses in Australia.

The service sends a wide variety of gifts by ensuring that similar items are not sent to the same address. It can be configured to send gifts starting at $1.00 per day including shipping, and run for as any days as desired.

If you'd like more information about this topic, or to schedule an interview with Andrew den Hertog, please call +61 7 3040 3076 or e-mail

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Andrew den Hertog
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