DailyFeats and Happy Family Partner to Reward Moms for Making Healthy Choices

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Happy Family is Encouraging Moms to Develop Healthy Habits and will Reward DailyFeats Members for their Positive Actions

New York, New York: DailyFeats, a website and app that helps people reach their goals through small, positive steps, announced today that it has entered into an agreement with Happy Family, a leading premium organic food brand, to reward parents for healthy and socially conscious actions. As part of DailyFeats' brand coalition, Happy Family will sponsor buy one, get one free reward offers on their Happy Baby and Happy Tot pouches, Happy Puffs, Happy Munchies, and Happy Yogis.

Available free at http://www.dailyfeats.com for web and iPhone, DailyFeats celebrates small but significant actions, or "feats," that contribute to people's goals for health and well-being. DailyFeats members earn points for those actions, share them with friends, and redeem their points for rewards or donations. DailyFeats' purpose is to make positive action part of daily life, motivating people to realize the potential of every day.

How does it work? When people come to DailyFeats and set a meaningful, positive goal—like losing weight, being a better parent, or giving back to their communities—DailyFeats breaks that goal down into a set of manageable "feats" to do every day. As people check in feats, they share progress with friends, exchanging ideas and building inspiration—and they earn points to redeem for savings from national brands, or partner donations to nonprofits.

Happy Family is the latest company to join DailyFeats’ coalition of major brands sponsoring feats. Happy Family's feats encourage people to make healthy choices for their families—with feats about creating an optimal baby nutrition plan and researching family health decisions—and to buy toxin-free, sustainable products—with feats about eating organic and purchasing BPA-free packaging. "Happy Family and DailyFeats are natural partners," said Shazi Visram, Founder, CEO and Chief Mom of Happy Family. "We share a vision of a healthier, happier world for our children, and are constantly innovating to create the products that will help us get there." All of Happy Family's sponsored feats can be seen and checked in at http://happyfamily.dailyfeats.com/.

"DailyFeats and Happy Family share a passion for supporting healthy children and families," said Morley Ivers, President and COO of DailyFeats. "My sons love Happy Family’s products and it makes me feel great to know that they are smart choices for my kids. We're proud to add Happy Family's trusted voice to our growing coalition for good, and excited to offer our members, many of whom are Moms and Dads, like me, who are seeking the opportunity to be rewarded for their positive actions with savings for Happy Family's exceptional baby and toddler foods."

About DailyFeats:
DailyFeats helps people reach their goals through small, positive steps. Available free at http://www.dailyfeats.com for web and iPhone, DailyFeats celebrates small but significant actions, or "feats," that contribute to people's goals for health and well-being. DailyFeats members earn points for those actions, share them with friends, and redeem their points for rewards or donations. DailyFeats' purpose is to make positive action part of daily life, motivating people to realize the potential of every day.

About Happy Family:
Launched on Mother’s Day 2006, and owned and operated by moms, Happy Family is a leading premium organic food brand delivering optimum nutrition for the entire family. Happy Family is the only company to feature a complete line of nourishment for babies’, toddlers’ and kids’ growing bodies. Happy Family products are consistently recognized for superior taste and nutrition. In 2011, the company was named America’s fastest growing organic food company by Inc. magazine, and founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit http://www.happyfamilybrands.com.

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Maryellen McGowan
DailyFeats
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Markus Kolic
DailyFeats
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