Lorel Partners with Park Assist to Develop an iPad(R)-based Sales Application

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An integrated mobile solution providing sales representatives with an innovative way to present information, provide quick access to sales materials and improving the sales process.

Lorel Marketing Group (Lorel), a full-service marketing agency, and Park Assist, a global leader in intelligent parking guidance technologies, today announced the successful launch of a tablet-based solution that provides Park Assist's sales team with an efficient method of accessing the latest sales and marketing materials in order to streamline their sales process.

Park Assist supports direct and channel partners for their sales and relationship building across the globe, serving multiple industry verticals. To support the multiple industries and country audiences, Park Assist sought out a solution to centralize all their resources, making updates and information available to their partners at their fingertips.

The Park Assist mobile tablet application is designed to support sales representatives in the field by providing them with a comprehensive, consistent database of the most up-to-date company resources within a single application. The Park Assist solution is a secure app that provides access to pricing information, sales presentation materials, product demonstration tools and customer testimonials. With this application, the sales team is able to ensure the delivery of a consistent and engaging sales presentation. The application is designed to provide the sales representative with the material to personalize marketing content and business insights to address a customer's specific needs and opportunities, and become a value-added business advisor.

"The program Lorel created for Park Assist has really benefited our ability to serve our global sales team and partners. Through this platform we can now provide tiered access to customers, partners and sales teams on the go and also deliver quotes and research instantaneously. We can be assured that our brand, message and solutions are consistent across the globe, even when targeted to specific audiences and languages." -- Richard Joffe, CEO of Park Assist

The use of mobile tablets to assist with the traditional sales presentation is a trend that is on the rise within leading organizations and their sales teams. Tablets provide representatives with a more engaging and efficient way to convey information, providing quick launches of presentations and tools to "eliminate time wasted on issues that don't drive sales."

"Mobile tablet applications are enabling organizations and their sales teams to sell more efficiently, allowing salespeople to access the latest content and sales materials. In addition, by reducing the costs and time associated with print distribution, mobile tablet applications shorten the customer life-cycle," says Sebastian Pistritto, president of Lorel Marketing. "We are excited to partner with Park Assist to create a mobile tablet application for use during in-person meetings as it will have a huge impact on the overall brand experience the salesperson delivers."

The Part Assist tablet application is fully equipped with a back-end content management tool which enables Park Assist to easily update information within the application, add new users, including customers, and deliver up-to-date content and presentations immediately to their users. The ability to control the version of documentation, thereby managing their brand positioning and messaging, Park Assist users are ensuring the most accurate materials for their audience. Specific features include:

Content Management Tool
An administrative tool is provided to allow easy updating and management of all materials and users within the application.

Secure Login Capability
The application is proprietary and available to Park Assist across a private network, allowing customization of the distribution of the application to their representatives. In addition, the secure login and administrative capabilities allow Park Assist complete control over access to their system, enabling adding and limiting access on the fly.

Tracking and Analytics
The tablet application provides businesses with analytical capabilities to track and capture behavior such as page-views, button clicks, document selections, etc. The business can utilize this to track usage and sharing of information including tracking user downloads or email forwarding of resources.

To learn more about the new tablet application platform for businesses, visit http://lorel.com/clientsalesplatform or contact Kate DiGiacomo at 610-337-2343 x 276 or email kdigiacomo(at)lorel(dot)com.

Park Assist is the global leader in sophisticated parking technologies, which are now used by some of the largest retailers and developers in Australia, Europe and the USA. The company specializes in the use of Sensors to enhance a customer's parking experience, improve car park revenues and optimize asset management. The Park Assist system has been demonstrated to substantially improve financial returns for public and private clients. For more information, please visit http://www.parkassist.com.

Lorel Marketing Group is a full-service, multi-channel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorel has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. By leveraging strategic, passionate problem solving, Lorel employs earnest collaboration. Privately held, Lorel provides the critical mass warranted to think, solve and execute quickly across every discipline. Visit http://www.lorel.com for more information.

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Kathryn DiGiacomo
Lorel Marketing Group
610.337.2343 276
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