Oregon Mutual Insurance Goes Live with MiAgents, Driving Agency Relationship Management Performance Using Real Time Intelligence

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Oregon Mutual is transforming agency visits into action oriented business sessions

Millbrook, the leading provider of business intelligence and data warehousing solutions for insurance carriers, announced today that Oregon Mutual Insurance selected MiAgents, Millbrook’s new and innovative iPad app for mobile agency management.

MiAgents is the first mobile app in the insurance industry to truly transform agency relationship management by dramatically enhancing insight into agency performance while turning anecdotal perceptions into actionable data. The application is using internal and third party data sources to turn subjective data into objective and actionable information. By providing real time information and alerts, MiAgents dramatically shortens and simplifies the preparation time needed for agency visits, allowing marketing reps to spend more quality time with their agents on productive business discussions.

"Managing the relationship between carriers and their agents is one of the key revenue drivers for the industry, yet the tools and information necessary to maximize those relationships are incomplete and lack real-time effectiveness. MiAgents solves these challenges in a cost effective package that can be implemented in less than 30 days”, said Jack Plunkett, Principal and Co-Founder of Millbrook.

According to Brian Steffel, President and Chief Executive Officer of Oregon Mutual Insurance, “We had long recognized a gap in our standard reporting and marketing's ability to drive real business value from it. When we saw MiAgents, we immediately realized the potential to fill that critical gap.”

Dave Brown, Director of Marketing for Oregon Mutual Insurance said, “The ability to quantify and share intuitive information and find out what the customer is thinking and what is happening in the marketplace, directly from the ‘boots on the ground’, is extremely important for us. Our marketing reps are no longer limited to visiting an agent once a month or once a quarter. With MiAgents they can now ‘visit’ them every day by monitoring the critical alerts on their key accounts such as a large upcoming renewals.    Saving just a few key accounts will pay for MiAgents for a whole year!”

One of Oregon Mutual Insurance’s top agents added, “If you can clearly show how an agency can grow, your piece of our pie will be bigger. This is the real value of MiAgents.”

According to Bryan Fowler, Vice President of Information Technology for Oregon Mutual Insurance, “This initiative shows our continued investment in the agency partnership model by providing relevant, real-time data and information, facilitating the ‘business conversation’ between Oregon Mutual Insurance and our agents. By arming our marketing reps with real time intelligence and simplifying entry and review of trip reports we are moving from under-informed agency visits to action oriented business sessions.”

About Oregon Mutual Insurance
Oregon Mutual Insurance is the oldest independent mutual insurance company west of the Mississippi (established in 1894), serving Oregon, Washington, California, Idaho and Nevada. Oregon Mutual Insurance offers personal, commercial and farm insurance and enjoys an “Excellent” rating from A.M. Best.

About Millbrook
Known as “The Insurance Data Experts”, Millbrook has successfully served the Property and Casualty (P&C) industry for over eighteen years through its laser focus on insurance-specific Data Solutions. Millbrook helps its clients unleash the power of their data and deliver clear cut superior returns for their technology investments, leveraging highly regarded data strategies and methodologies as well as utilizing a proven best-of-breed ODS, Business Information Warehouse and operational analytics. Millbrook’s data platforms enable a solid foundation for SOA compliant architecture.

Working to meet the escalating demands for anytime access to business-critical data, across the entire organization and departmentally, Millbrook provides flexible and scalable solutions to insurance carriers seeking to harness the power of their data. More information about Millbrook can be found at http://www.millbrookinc.com

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Ron Watson
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