The redesign was clearly defined by the marketing team.
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Marco Island, FL (PRWEB) April 18, 2012
Marco Beach Ocean Resort website recently received the highest possible honor in the Web Marketing Association’s (WMA) Internet Advertising Competition (IAC), which helps establish a standard for Internet marketing and corporate web development.
The redesign objective was clearly defined by the marketing team. “Showcase the beautiful resort, differentiate it from other resort websites, make it user friendly and provide the ‘wow’ factor when visiting” said Mary Jane Chappy, Director of Marketing. “Functionality was also very important to us. The site was designed so we could quickly and easily update new content, photos and specials.”
The website is a custom, modern design focused on utilizing the latest usability best practices, including design elements such as large imagery, layered calls to action, area guides, webcam and integrated social media. The site also included professional copywriting and SEO. The website has produced tremendous traffic, online reservations and results.
About the IAC Awards
The WMA was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. The organization is made up of Internet marketing, advertising, PR and design professionals. In 1999, the WMA decided to create a new award program to recognize outstanding online advertising in all of its various forms. The IAC Awards were born.
About Marco Beach Ocean Resort
The all-suite Marco Beach Ocean Resort brings excellent service, lodging and dining to Marco Island, one of the fabled Ten Thousand Islands located between Naples and the Florida Everglades, on Southwest Florida’s Gulf Coast. Marco Beach Ocean Resort features a variety of dining experiences, a spa and fitness center, a sparkling pool and four miles of white sand beach. The resort’s Concierge and the highly-trained international service staff accommodates personal tastes and regularly exceeds expectations.
- AAA Four-Diamond Award winner • Pinnacle Award winner from Successful Meetings
- Preferred Hotels & Resorts member • WRAP Award
- Florida Green Lodging Program Designation
Marco Beach Ocean Resort is enjoyed by resort guests, locals and is also part of The Tarpon Club, offering homeowners of Fiddler’s Creek the opportunity to enjoy a beach and boating lifestyle so precious to those who live in the Naples/Marco Island area. Fiddler’s Creek residents also enjoy The Club & Spa amenities and have the opportunity to join The Golf Club, ranked in Golfweek’s 100 Best Residential Golf Courses in the country for the seventh consecutive year.
Fiddler’s Creek community is located off of Collier Boulevard on your way to Marco Island. For information, please call (239) 732-9300 or visit http://www.fiddlerscreek.com. For more information, or to make a reservation, please visit http://www.marcoresort.com or phone 239-393-1400; 800-715-8517.