“This research demonstrates the power of in-stream advertising and the massive potential advertisers have to reach their target audience in a memorable way.” Gal Trifon, General Manager of MediaMind and Chief Digital Officer of parent company DG.
(PRWEB) April 10, 2012
MediaMind, the leading independent provider of integrated digital advertising solutions, released new research today outlining the power of in-stream video advertising. One of the fastest growing segments of online advertising, MediaMind’s analysis of millions of impressions shows that an average of 70% of In-Stream impressions play all the way through, and 75% play three quarters of the spot duration, providing advertisers plenty of exposure time in front of consumers.
“Advertisers are seeking cost-effective ways to increase brand awareness,” said Gal Trifon, General Manager of MediaMind and Chief Digital Officer of parent company DG. “This research demonstrates the power of in-stream advertising and the massive potential advertisers have to reach their target audience in a memorable way.”
According to MediaMind’s benchmarks, the average Click Through Rate (CTR) for Standard Banners is 0.010%, while the benchmark CTR for In-Stream video is 2.15%, an increase of over 2154%. While clicks are far from a perfect measure of advertising effectiveness, they are a proxy for the amount of traffic that a campaign generates. The data suggest that video can be a phenomenally effective way to drive users to a brand’s website for further engagement.
The research note, entitled Ten Facts You Should Know about In-Stream Video Advertising, is available for download here. http://www2.mediamind.com/research/MediaMind_10_Instream_Facts/index.html
For more information on MediaMind, visit: http://www.mediamind.com
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. The MediaMind platform runs digital campaigns for 11,000 brand advertisers, servicing over 4,200 media and creative agencies, across 11,500 global web publishers in 75 countries.
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