Ellis Medicine Capital Campaign Awarded Bronze Telly

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Smith & Jones Wins Telly Award for Ellis Medicine Foundation Video

Healthcare marketing agency, Smith & Jones, announced today its receipt of a 2012 Telly Award for its work with Ellis Medicine’s Capital Campaign. The fundraising video, developed for the hospital system’s foundation, was awarded a Bronze Telly Award.

The Telly Awards receives more than 13,000 entries each year from advertising agencies, production companies, TV stations, cable companies and interactive agencies around the world. The competition is judged by the Silver Telly Council, which is comprised of top industry professionals that are past winners of the Silver Telly Award, the competition’s highest honor.

The winning foundation video features chairs of the campaign and the hospital foundation, leaders of the community, patients, doctors and staff who speak about the quality of care at Ellis and make a strong case about how healthcare affects everyone in the community. Their candid, emotional recounts of what makes them support the hospital system, especially during a difficult economic time, is what motivates viewers to give.

“What makes this video so powerful are the highly respected members of the community speaking from their hearts,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “They could support any hospital in the world, but they choose to support Ellis.”

The video is used at private group events and one-on-one meetings to introduce the campaign and secure major donors. The goal of the campaign is to raise money in support of three improvement projects within the hospital system.

To learn more about Ellis Medicine and to view the winning video, please visit http://www.smithandjones.com.

About the Telly Awards
The Telly Awards, founded in 1978, aim to strengthen the visual arts community and support creativity by awarding firms, production companies and ad agencies for excellence in local, regional and cable TV commercials, film and video productions, and web commercials. The Telly Awards are judged by members of the Silver Telly Council. Learn more at http://www.tellyawards.com.

About Ellis Medicine
Ellis Medicine is the only provider of acute hospital care in Schenectady County, a diverse upstate New York community of 150,000 people located just west of the state capital. Ellis operates three main campuses and several remote offices and outpatient facilities. With more than 600 affiliated physicians and 3,3000 employees, Ellis Medicine is one of the region’s largest employers. Learn more at http://www.ellismedicine.org.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Since its formation in 1985, the agency has been recognized by national and international advertising award organizations, including the One Show, Aster Awards and the Healthcare Marketing Awards. Learn more at http://www.smithandjones.com.

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