Online brand abuse is a serious problem, but CitizenHawk has an extraordinary track record in combating it. We think they’re the best in the business, and we’re excited to team with them on this important initiative,” said Greg Shepard.
Santa Cruz, California (PRWEB) April 10, 2012
AffiliateTraction, a full-service affiliate marketing agency specializing in developing and implementing affiliate marketing programs for major and mid-level Internet Retailers, has established a relationship with brand protection and enforcement firm CitizenHawk. The new partnership gives AffiliateTraction’s clients an opportunity to protect their brands online while ensuring that affiliates working through networks consistently meet compliance standards.“Our clients want to be assured that their domain assets and other intellectual property are being protected from domain hijacking, traffic diversion and affiliate fraud. They also appreciate knowing that every affiliate in their network is fully compliant with their guidelines,” said Greg Shepard, AffiliateTraction’s founder and chief executive.
According to CitizenHawk Chief Executive David Duckwitz, well-known brands with large affiliate network presences face a problem all too common in today’s e-commerce world, being targeted by online scammers employing techniques such as typosquatting to redirect Internet traffic away from the company’s legitimate websites and toward sites specifically created to capitalize on consumer confusion. “Ignoring the problem only leads to more infringement and lost revenue. IT and legal departments already have demanding responsibilities and struggle to track down infringing domains to try and recover them,” Duckwitz said. “We want to help AffiliateTraction’s clients save time, minimize inconvenience, maintain their brand equity and even generate incremental revenue.”
To address merchant concerns while limiting ongoing costs, AffiliateTraction has added CitizenHawk as a feature of the company's single point client dashboard, a newly released technology that allows clients easy and instant access to a variety of statistics and action summaries of AffiliateTraction's management and promotional activities.
According to Shepard, brands working with AffiliateTraction benefit from having a single, expert source to develop and manage their affiliate programs. "Our job is to ensure each affiliate abides by the particular brand’s compliance standards, which are designed to protect the company’s reputation while supporting a positive customer experience. However, making sure every one of a client’s affiliates is complying with those standards can be extraordinarily challenging. CitizenHawk offers technology that enables us to continually monitor a brand’s presence on the Internet.” We want every client’s affiliate network to be as effective and as successful as possible, and we are always looking for ways to strengthen them. Online brand abuse is a serious problem, but CitizenHawk has an extraordinary track record in combating it. We think they’re the best in the business, and we’re excited to team with them on this important initiative.”
AffiliateTraction is a full-service performance-marketing agency that specializes in incubating, managing, growing, and promoting affiliate programs for top internet retailers and is the largest agency of its kind in the United States. Founded in 2000 by Greg Shepard, CEO, AffiliateTraction is retained by mid-market to enterprise-level organizations to expand their presence in online performance marketing through active management of multiple networks and direct publisher relationships. AffiliateTraction advocates itself as an all-inclusive agency that provides clients with the tools, support, and technology needed to successfully grow their affiliate programs.
CitizenHawk provides online brand protection and enforcement. The firm’s primary services include global domain recovery, monitoring and detection services, and corporate domain management. CitizenHawk states their objective is to make trademark enforcement a revenue source for its clients. CitizenHawk claims to have recovered millions of dollars in lost revenue for its clients, which include more than 100 companies on Internet Retailer’s Top 500 list. The company uses proprietary, patent-pending technology, an in-depth understanding of the Internet, domain management and e-commerce, client services featuring dedicated account management, and a flexible, consultative approach to each client engagement. CitizenHawk is a closely held, venture capital-backed company. Its headquarters are in Aliso Viejo, Calif.