“We’ve taken the time to predict the needs of our customers through their search and purchase habits. Our vision is to really focus on those needs and offer a more streamlined navigation through our site..."
-Rachael Wiley-Steffen, Zurn
Erie, Penna. (PRWEB) April 10, 2012
Widely recognized as having the largest selection of engineered plumbing products in the world, Zurn Industries, LLC has just made their line even more accessible with the launch of a fully redesigned website. The new Zurn.com has evolved from a sales tool to an information hub that displays paired performance or “bundled product packages,” creating a total building solution to fit the needs of each customer segment.
The new Zurn.com features an improved look and feel, designed with the customer in mind. A user-friendly experience guides customers through the extensive line of Zurn products and packages, delivering solutions to meet the customer’s end goal. Its unique, dual-browsing design enables a contractor to search by product type for a specific retrofit project, or allows an architect to search total building solutions for a large-scale facility design.
“We designed Zurn.com by vertical market, making the presentation of our industry-specific products and the overall site more user-friendly,” says Rachael Wiley-Steffen, Director of Brand Marketing for Zurn Industries. “This allows our customers to easily navigate and understand the breadth of our products and their applications.”
Through the product bundling strategy, Zurn is able to increase its value for customers who can now conveniently organize their specifications for either a single Zurn package or a total building solutions package from a single source.
In addition, a robust search function allows users to quickly find what they need by entering key words or part numbers. Individual product pages boast additional features, such as BIM/3D models, related case studies, news releases, and informational videos offering a deeper look at each product. Users will also be pleased to find an expanded “What’s New” area, a section dedicated to promoting Zurn’s mission of sustainability, and a global sales representative location tool. Included in the design is an enhanced “Tools & Resources” page delivering access to a broader BIM/3D library, technical product knowledge, AIA Continuing Education and more. Zurn is continuing to invest in additional value-added features with further functionality, offering an even richer user experience throughout the life of the site.
“We’ve taken the time to predict the needs of our customers through their search and purchase habits,” says Wiley-Steffen. “Our vision is to really focus on those needs and offer a more streamlined navigation through our site and an improved overall experience with Zurn.”
About Zurn Industries
Zurn Industries, LLC is a recognized leader in commercial, municipal, and industrial markets. Zurn manufactures the largest breadth of engineered water solutions in the industry, including a wide spectrum of sustainable plumbing products. Zurn delivers total building solutions for new construction and retrofit applications that enhance any building’s environment. For more information, visit http://www.zurn.com.