Register for the webinar and learn how to turn “likes” into leads and Superfans into social media marketing machines.
San Carlos, CA (PRWEB) April 11, 2012
Date: Wednesday, April 18, 2012
Time: 11:00 AM PST/ 2:00 PM EST
Join the conversation on Twitter: #zuberance
With 845 million active users and 2.7 billion “likes” everyday, Facebook’s marketing potential has brands foaming at the mouth. However, due to the constant evolution of Facebook updates plus EdgeRank filtering brands' content, the road to Facebook marketing success is quite a bumpy one. Instead of focusing on simply racking up “likes,” marketers should let the Superfans (AKA Brand Advocates) drive their Facebook strategy. Brand Advocates are truly a different breed; beyond “liking” a brand, they’ll proactively recommend products to their friends, share branded content, and help to build brand armies. Register for the webinar and learn how to turn “likes” into leads and Superfans into social media marketing machines.
Register and learn how to:
- Identify Brand Advocates amongst Facebook fans
- Leverage new Timeline features to boost advocacy
- Energize Brand Advocates to improve EdgeRank
- Generate leads and lower customer acquisition costs via Superfans
- Plus, real-world case studies on how top brands like Box, GMC, Parallels, and more are leveraging their Advocates on Facebook
Scott Meldrum, Founder/CEO, Pollin8: Social Content + Communications
As an expert in Interactive Marketing and Social Media, Scott Meldrum provides digital strategy, creative and media solutions for leading companies in the entertainment and retail industries. Leveraging 15 years of interactive experience, he has delivered digital advertising and social media programs for brands like Starbucks, Best Buy, Shell, and TiVo, and has helped recording artists Jennifer Lopez, Avril Lavigne and Coldplay reach star status.
Rob Fuggetta, Founder/CEO, Zuberance
Rob Fuggetta is the leading expert on brand advocacy. He is a former partner at Regis McKenna Inc., the legendary marketing and communications firm where he co-managed the Apple account. He later became CMO at Genuity, a Verizon spin-out which went public in June 2000. Fuggetta is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” to be published by John Wiley & Sons in 2012.
Bonus! All participants will receive a free whitepaper, “Turning Fans and Followers into Brand Advocates.”
Zuberance is the leading social media marketing company focused on Brand Advocates. Zuberance’s award-winning social media marketing solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance. Zuberance is a member of the International Health, Racquet & Sportsclub Association (IHRSA) and the Word of Mouth Marketing Association (WOMMA.)