Enterprise Management Associates to Present Free Webinar on Unified Demand Management

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Webinar will highlight findings from new, groundbreaking survey research

This research was exciting for me, as it further confirmed that IT management is transforming in historic ways.

Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, today announced it will host a complimentary Webinar entitled “Unified Demand Management: The First Step to Effective IT Execution,” based on new survey research conducted by EMA Research Director, Charles Betz. “This research was exciting for me, as it further confirmed that IT management is transforming in historic ways,” said Betz.

66% of IT practitioners surveyed in this new EMA research admit that IT's failure to prioritize has affected business partners. Increasingly, IT professionals understand that this is a failure of demand management. IT organizations do not understand the full picture of the work being done across project versus service support work. Agile, Lean, and DevOps practices are further blurring the traditional boundaries between projects and operations and driving a greater need for an integrated demand, resource, and execution view.

During this complimentary Webinar, Betz will discuss his new survey research on Unified IT Demand Management, which confirms the extent and severity of this problem for the modern IT practitioner. Attendees will learn what respondents said about how failures of prioritization affect IT’s support for the business, how they define demand management, what they are looking for in a modern demand management tool, the growing prevalence of DevOps and Kanban practices, the diminishing reach of the traditional Project Management Office, and more.

Who: Charles Betz, Research Director, EMA

When: Tuesday, April 17, 2012
11:00 am Pacific / 2:00 pm Eastern

Where: Those who are interested in joining this Webinar can register at:

About Enterprise Management Associates
Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help its clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at http://www.enterprisemanagement.com or blogs.enterprisemanagement.com. You can also follow EMA on Twitter or EMA on Facebook.

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Raleigh Gould