We have designed this product to facilitate user awareness of nearby military discounts and to allow trusted local businesses to efficiently reach those users.
Washington, DC (PRWEB) April 10, 2012
TroopSwap.com, an e-commerce platform exclusively for active service members and veterans, today announced a major milestone in the company’s history. For the first time, members of the military community will be able to access military and veteran discounts through a web application reserved exclusively for members of the military community. In a neat twist, most of the discounts are sourced and curated by active military spouses and veterans, while businesses who do not meet the quality standards of the company are turned away.
Tony Huynh, TroopSwap’s Vice President of Engineering, noted, “We have designed this product to facilitate user awareness of nearby military discounts and to allow trusted local businesses to efficiently reach those users. We are fortunate to have teams of military spouses that curate the businesses we feature to our members which creates a positive feedback loop that allows military families new to a community to rapidly find trusted businesses while avoiding less reputable brands.”
TroopSwap is developing a mobile version of the website that will allow users to access discounts more efficiently from their smartphone and tablet devices. The date of the mobile launch is yet to be announced but the company plans to release the feature in the coming months. Visit TroopSwap at http://www.TroopSwap.com or on Twitter @TroopSwap to learn more.
TroopSwap.com is the first e-commerce platform exclusively for military families. The company is a member of the First Lady’s Joining Forces initiative to support military families via the Department of Defense’s Military Spouse Employment Partnership. The Service Disabled Veteran Owned company further serves the military community by donating 10% of the company’s profits to the Wounded Warrior Project and by focusing on employing veterans and military spouses, who collectively represent over 75% of the company’s workforce. To learn more follow TroopSwap on Facebook at facebook.com/TroopSwap or Twitter @TroopSwap