Global Beauty Brand, Tints Of Nature Sets The Standard For Natural Beauty Products For Today's Eco Conscious Consumer

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Tints of Nature manufactures a range of permanent hair color and care products that are sold in the natural channel at retail and are available in 38 countries worldwide.

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I think my readers are constantly looking for the newest, most eco minded products. For us moms, it is a struggle to maintain our eco standards and buy beauty products that work. Tints of Nature has been a great find.

As Earth Day 2012 awareness campaigns compete for mind share, UK based Tints of Nature brand announces their global standard for natural beauty products. Tints of Nature has been a market leader in developing innovative natural hair color and care products as the retail brand of Herb UK beauty company. Herb UK is the largest independent manufacturer of hair color products in the UK. Today, Tints of Nature products are sold worldwide, with the US consumer representing their single largest marketplace. This level of market presence enables Tints of Nature to set a global standard for commercial success and sustainable eco-business practices.

Eco-conscious consumers, especially moms, have been the early adopters to the natural hair color products market. Although established in the UK, Tints of Nature is still new to the US market. The natural retail brand of at home permanent colors, recently conducted a give-away with top eco mom blogger, Terri Babin of Eco-Crazy Mom. "The response from my readers was overwhelming. We've run many product giveaways but the response to Tints of Nature exceeded all expectations,” said Terri Babin, blogger and founder Eco-Crazy Mom. “I think my readers are constantly looking for the newest, most eco minded products. For us moms, it is a struggle to maintain our eco standards and buy beauty products that work. Tints of Nature has been a great find.”

From its state-of-the-art manufacturing facility in Lymington, Hampshire, the company is continuously developing hair color and care formulas that continue to lead in the natural products channel. Tints of Nature was the first natural hair color brand to remove parabens from all of its products by 2003. Today, paraben-free formulas are commonplace in most natural beauty products. Recently, propylene glycol, an ingredient commonly found in many beauty products and specifically in permanent hair colors, received widespread negative attention and consumer backlash as a hazardous chemical ingredient. Tints of Nature removed propylene glycol from all of its products as of January 2012. At the same time, the new propylene glycol free formula continues to provide the safest and most efficacious formula, while delivering gorgeous hair color and providing one hundred percent effective grey coverage.

Tints of Nature brand is the first at home professional, salon grade formula of permanent hair colors, derived using a natural soy base. Founded in 1990 by two successful hairdressers seeking a solution to their health problems as a result of their years of exposure to the toxic ingredients in high-end professional salon hair color products. “Our mission has always been clear to us,” said Raoul Perfitt, managing director of Herb UK. “All products must maximize the use of gentle nourishing, natural ingredients, and minimize the use of potentially harsh or damaging chemical additives.”

Tint of Nature products are not tested on animals and contain no animal ingredients. As a global manufacturer of beauty products, Tints of Nature’s decision to package with 100 percent recyclable, post consumer board has an impact in the overall industry. Tints of Nature saves approximately 18.5 tons of board each year.

Innovation continues to be a driving force behind the brand. In 2012 alone, Tints of Nature introduces fresh, new packaging and a more natural formula. The new formula contains 19 more efficacious organic ingredients. In addition, new products continue to find inspiration from the latest salon color trends. Top salons that color with a natural based permanent color line trended with bright Fiery Reds, Dark Copper Blond hues to very Light Ash Blonds and Very Light Blonds. With the introduction of five new hair colors in 2012, the Tints of Nature permanent colors collection offers 24 rich and vibrant colors that range from deep, lush Natural Black to bright and shimmery Natural Platinum Blond.

Made with wholesome natural and organic ingredients that work to condition hair while coloring it, the innovative formula mitigates the damage and health risks typically associated with coloring hair. Tints of Nature’s full spectrum of 24 permanent colors and color nourishing shampoos and conditioning products are now available nationwide at Whole Foods Market stores and select specialty natural grocers.

Find out more about Tints of Nature US and its focus on the latest innovations in gentle, effective, and earth friendly hair coloring methods. As a global beauty brand, Tints of Nature recognizes that each country has specific hair care needs and cultural perspective. New to the US market, Tints of Nature has launched several channels to communicate direct to its US consumer: Facebook, Twitter and

About Us
Tints of Nature is the only professional, salon grade hair color and care line formulated with select natural and certified organic ingredients available for purchase outside of salons. Created for home use with salon quality results, Tints of Nature offers a comprehensive line of gentle and effective hair care, including permanent colors, shampoos and conditioners. All Tints of Nature formulas are developed and manufactured by Herb UK the largest, independent, own brand manufacturer of hair products in the UK. Herb UK, owner of Organic Colour Systems, a professional salon brand and Tints of Nature a retail brand, has been developing innovative natural hair color and care products since 1990. Today, Tints of Nature is a recognized global beauty brand available in 38 countries. Tints of Nature is available nationwide via specialty retailers and in all Whole Foods Market regions.


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Kimberly Strenk
Kimberly Strenk PR
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