Aventura, FL (PRWEB) April 11, 2012
getAbstract Inc., a leading online media company in the area of compressed knowledge – its world-record library offers more than 8,000 business book summaries for corporations, educators and highly motivated individuals – is pleased to announce that the rebranding of its core communication elements recently won four ADDY® Awards.
With a focus on immediacy to e-learning through enhanced features, deeper connectivity to a company’s core values, ease of navigation, and social networking functionally across all computing platforms, getAbstract was awarded the following by the Advertising Federation of Greater Fort Lauderdale and the Palm Beaches:
- Gold ADDY® for getAbstract intro video, http://www.getabstract.com/#introVideo
- Silver ADDY® for the getAbstract website relaunch, http://www.getabstract.com
- Silver ADDY® for print campaign
- Silver ADDY® for sales brochure & collateral
“We are honored to be recognized by the ADDY® committee for the achievement of translating our philosophy of ongoing evolution and expansion of our brand into tangible elements," said Michel Koopman, CEO of getAbstract Inc. “Our commitment to bringing the greatest quality to our customers extends beyond our business book summaries to include everything our consumer/user touches.”
The rebranding initiative embodies the company's forward–thinking vision and commitment to the growing needs of its clients, including more than 10 million users. getAbstract's mission is to inspire lifelong learning and to advance knowledge by giving people relevant compressed knowledge, at the point of need and at the speed of business, to allow them to make the right decisions, improve their professional success and better their company’s competitiveness.
The getAbstract intro video will be going on to compete in the American Advertising Federation 4th District, Florida and the Caribbean, ADDY® Awards.
The ADDY® Awards are the world's largest advertising competition sponsored by the American Advertising Federation. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising.
Founded in 1999, getAbstract is a leading online media company. Nearly 10 million users internationally subscribe to its on-demand compressed knowledge. Its solutions include a library of more than 8,000 business book summaries, available in text and audio format on any platform. 20% of Fortune 500 companies use getAbstract to help their employees become leaders and to drive business performance. For more information, please visit http://www.getabstract.com.