Social Discovery Site GetMeRated Identifies the Five Key Attributes to Win the Battle for Online Attention

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Interesting Photos and Users Win Out Over Sexy and Hot!

GetMeRated, a photo-based social discovery site, has concluded its analysis of the most and least popular photos submitted to the community, and identified five attributes common to the most engaging. Popularity was determined by the total number of interactions, including votes, rates, comments, or comment likes, on any given photo.

“We analyzed ten thousand photos that were posted to the community and identified the traits common to the most popular. People that understand these 'Golden Rules' will make more new friends online and get a lot of attention” said Kelsey Greenberg, Community Manager at GetMeRated.

The Five Golden Rules to Win the Battle for Online Attention:

1) Interest Value - 87% of all the popular photos included some additional item of interest to the community. This was typically represented as a hobby or interest in the photo, such as fashion, tattoos, cupcakes, The Hunger Games, Harry Potter, pets or Justin Bieber. A topic of interest provides a catalyst for a discussion.

2) Questions - GetMeRated allows users to add a question to their photo, 79% of the most popular photos were ones in which the question had been customized for the photo. Asking a question invites a response.

3) Humor - The majority of popular photos included some element of humor. This typically took the form of contextual or irreverent humor. People respond strongly to photos that provokes a smile or laugh.

4) 'Friendliness' - 93% of the users posting popular photos responded to the comments left on their photos by other users. People like positive reinforcement, building friendships online is much like building friendships in the real world; it requires reciprocity.

5) Consistency - Users posting popular photos tended to post 1-2 photos per day. The popularity of their photos dropped off dramatically if they posted too frequently or infrequently. Building up a base of online friends (followers) requires an investment of time and effort.

About GetMeRated

GetMeRated allows users to get instant feedback through photos. The unique twist is that users frame their photos in terms of a question, so when a user submits a photo and completes the question field, they create a ‘Photo-Question’. It’s the ultimate icebreaker and social discovery tool as each photo has a 'baked-in' topic of conversation. To check out the community, visit http://www.getmerated.com.

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Duncan McLaren

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