(PRWEB) April 12, 2012
Amagi rethinks targeted advertising
For the first time TV networks can monetize targeted advertising
Amagi is unveiling DART 3.0, a revolutionary and patent-pending targeted advertising technology platform for TV networks.
For the first time in the world, TV networks can manage play out of targeted content and advertising across different regions, all from the comfort of their broadcast station. International TV networks with a common satellite feed going across continents get to benefit the most, as they can now leverage the DART platform for enabling different advertisements and content in different countries on the same network feed.
DART 3.0 is a comprehensive world-class technology platform encompassing broadcast station-end management, content insertion device and the most flexible and scalable workflow based on a secure cloud infrastructure for targeted content management.
DART 3.0 uses patent-pending “barcoding” technology for identifying content to be replaced on the network feed. This enables the most flexible workflow and is suited for sports, news and other networks that have dynamic schedule and content management needs.
Commenting on the launch, Mr. Baskar Subramanian co-founder of Amagi said, “This is a great opportunity for TV networks to monetize their content better across different geographies. For networks targeting Latin America, this platform provides a fantastic opportunity to have different content and advertising across different countries, say Brazil, Argentina, Mexico on a single LatAm satellite feed”
About Amagi: Amagi is India’s premier and largest targeted ad network for TV. The company runs India’s geographic targeted ad network in partnership with many leading TV networks covering hundreds of installations across the country. Amagi brings the same technology platform for international markets.