Fluid Creativity Embraces ‘Gamification’ To Engage Buffalo Online Audience

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On behalf of Buffalo Technology UK, the leading provider of innovative external storage and wireless networking devices, Manchester digital agency, Fluid Creativity has created an interactive web application to build brand and product awareness amongst consumers.

Buffalo Connected

Buffalo Connected. Play The Game. Win Discounts.

We pride ourselves on leading the way in the technology field and we came to Fluid as they have done some great work for us in the past and we knew we could rely on them to come up with a truly innovative but workable solution.

On behalf of Buffalo Technology UK, the leading provider of innovative external storage and wireless networking devices, Manchester digital agency, Fluid Creativity has created an interactive web application to build brand and product awareness amongst consumers.

The concept for the web app has been inspired by the popular online Plumber game to demonstrate the connectivity of Buffalo’s products, which enable customers to store and access their data from anywhere in the world, any time, via an internet connection. Instead of racing against the clock to connect a tap with an overflow pipe, users are challenged to find the right pieces of cable or wireless technology to connect different hardware devices before successfully transferring data.

Different levels of the game represent different user locations - the home, the office or on the move, replicating Buffalo’s three main target user groups – and rewards within the game encourage the user to explore Buffalo’s product ranges and see how they can be used to optimum effect. Social media integration also allows users to share the application on Facebook and Twitter and compete to achieve the highest scores and a place on the leader board as well as the chance to win money off their favourite Buffalo products.

Built by Fluid using HTML5 and CSS 3 technology to a very high standard and on a dedicated URL, Buffalo’s application is targeting the full spectrum of users from desktop to mobile, ensuring the highest level of interactivity. It is also supported by the latest versions of all web browsers, which makes it ideal for Buffalo’s users, who tend to be early adopters and expect the very latest in cutting edge technology from this product provider.

Lee Turner, Managing Director at Fluid Creativity, said:

“Our challenge was to identify a digital solution to increase brand and product awareness and find a way for consumers to explore Buffalo’s product range in an entertaining and interactive way while maximising the potential of viral marketing.”

“’Gamification’ or applying game design thinking to non-game applications to make them more fun and engaging and rewarding online gaming with real life rewards, as we have done here, is widely recognised as one of the most important emerging trends in technology and marketing.”

Clare McCann, Marketing Communications Manager, Northern Europe at Buffalo Technology UK, said:

“In this intensely competitive market we need to be very creative with the way we engage with our customers. We pride ourselves on leading the way in the technology field and we came to Fluid as they have done some great work for us in the past and we knew we could rely on them to come up with a truly innovative but workable solution.”

Buffalo will be showcasing the new web application at The Gadget Show Live 2012 at Birmingham NEC where the company will be at Stand C16 from 11-15 April.

In the meantime, to try your luck go to http://www.buffalo-connected.com

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