Chip off the Old Block: Petplan Pet Insurance Reinforces the Importance of Microchipping Pets

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National Pet ID Week offers the perfect opportunity for pet parents to make sure furry friends are protected with proper identification, says America’s No.1 pet insurance provider

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Microchipping should be a routine part of every pet’s life, to help improve his chances of returning home in the event he decides to go on an adventure

Buying an engraved name tag is often the final step in welcoming a new four-legged family member, and a step in the right direction when it comes to protecting wandering pets. In celebration of National Pet ID Week, April 15-21, No. 1-rated Petplan pet insurance reminds pet parents that the best identification for beloved pets who go astray is often concealed beneath the surface – a tiny device called a microchip.

Microchips are about the size of a grain of rice and can be implanted at any time quickly, painlessly and inexpensively by a veterinarian. The chips are detected by special scanners that pick up a unique combination of numbers and letters that can be traced back to your pet and its associated details, registered in the microchip maker’s database.

“Microchipping should be a routine part of every pet’s life, to help improve his chances of returning home in the event he decides to go on an adventure,” says Dr. Jules Benson, Vice President of Veterinary Services at Petplan. “Unlike traditional tags, microchips never fade, scratch or fall off (or out), and are easily read. Talk to your veterinarian about the different types of microchips and what programs and benefits they all have to offer you and your pet.”

While it is easy to think “it won’t happen to me,” the truth is one in three pets will get lost during their lifetime. Without identification, 90% of them will not return home. In fact, according to the American Humane Association, only about 17% of lost dogs and 2% of lost cats ever find their way back to their original owners.

Petplan knows first-hand how important microchips can be, since several Petplan-protected pets have been reunited with their families because of them. One, a cat named Depot, ended up in an animal shelter nearly 200 miles from home, after hitching a ride in a dump truck. The shelter scanned his microchip, contacted his family, and after a five-and-half-hour drive, reunited Depot with his family.

As encouragement for pet parents to protect their four-legged family members this way, Petplan offers a 10% discount on insurance policies for microchipped pets like Depot.

Petplan also offers the following tips to make sure that no matter how far they may roam, your furry friends will always be able to find their way home:

  • Keep your information current: Microchips are linked to a database containing owner information. Remember to update the contact information in the database anytime you change your address or phone number, so that if your pet does get lost, the microchip company will be able to contact you easily.
  • Tag, you’re it! Even if your pet is microchipped, don’t discount the importance of a good old-fashioned collar with tags. Vets and shelters can scan for chips, but a collar tag is still the fastest way for someone to reach you in the event they find your lost pet. Putting a cell phone number on a tag is a smart way to ensure that you are reachable no matter where you are.

For more tips on keeping pets safe, as well as information about Petplan’s 10% discount for microchipped pets, visit

Top-rated pet insurance provider, Petplan, is the only pet insurance company to have been included on Inc. Magazine’s list of 500 fastest-growing, privately held companies in America. Petplan’s fully customizable dog insurance and cat insurance policies provide coverage for all hereditary and congenital conditions for the life of the pet as standard, and meet the coverage requirements and budget for pets of all/any age. Petplan policies are underwritten by AGCS Marine Insurance Company, a member of the Allianz Group, rated A+ by A.M. Best (2010). For information, about Petplan pet insurance, visit, read the Petplan Pet Insurance Blog, or call 1-866-467-3875.

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Sara McMillan

Bill Tierney
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