New York, NY (PRWEB) April 10, 2012
SunGard has released a new version of its MarketMap Mobile market data solution, accessible from a range of mobile devices. The solution is integrated with the online desktop application and has lower bandwidth requirements, helping make downloading and displaying market data content faster and more cost-effective. By transmitting less data, MarketMap Mobile helps reduce roaming and data downloading and usage costs. The new update timer option helps users further limit data costs by allowing them to choose how often they want to receive price changes and news.
The new version of SunGard’s MarketMap Mobile application helps address challenges - including cost, security concerns, and platform choice – that were cited by financial services firms in a recent SunGard survey as barriers to adopting mobile market data solutions. The survey on mobile market data solutions found that 61% of polled financial services firms, including trading and asset management firms, believe the adoption of mobile market data technology would help create business advantages, particularly in improved customer service.
Bill Fearnley, Jr., senior analyst, Celent, said, “The need for market data in the mobility space continues to grow as users look for access to more sources of information on their smartphones and tablets. The challenge and opportunity for most enterprises and financial organizations is how they can best leverage their existing infrastructure and footprint in order to provide real time, dynamic access, depth and quotes to the trading and market data user community while providing a secure platform and cost effective offering.”
Robert Jeanbart, executive vice president and global head of SunGard’s MarketMap business unit, said, “The SunGard survey indicates that there is a growing opportunity for financial firms to reach their customers and prospects via mobile channels. There are several key technical considerations firms must address including which device and platform strategy and managing IT security concerns. What SunGard’s MarketMap offers can help firms overcome these obstacles, make data available faster and help financial services firms capitalize on the growing base of mobile market data users.”
About SunGard’s MarketMap
SunGard’s MarketMap suite of front-to-back global market data solutions help customers support growth opportunities while managing costs associated with market data. MarketMap provides lightweight market data applications, customizable web components and data feeds, and seamless integration with other SunGard solutions. With data delivered through the SunGard Global Network (SGN) and enriched by best of breed third party sources, MarketMap provides the full breadth of decision support needed for trading, research, risk management, portfolio management and advisory functions within financial institutions, while its sophisticated usage reports help monitor and control data costs in real time.
SunGard is one of the world’s leading software and technology services companies. SunGard has more than 17,000 employees and serves approximately 25,000 customers in more than 70 countries. SunGard provides software and processing solutions for financial services, education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue of about $4.5 billion, SunGard is the largest privately held software and services company and was ranked 434 on the Fortune 500 in 2011. Look for us wherever the mission is critical. For more information, please visit http://www.sungard.com.
[i] Celent report “North American SnAppshot [sic] Capital Markets and Wealth Management: An Overview of Mobile Apps”
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