BMMA Announces Winners of 2012 Best in Class Marketing Awards

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North State Communications and Tbaytel awarded Provider Awards, Actiontec awarded Vendor Award at recent BMMA Annual Meeting held in Las Vegas, NV.

“Each year the BMMA recognizes teams and companies that demonstrate innovation or excellence in marketing broadband services,’’ said Ellis Hill, President of ResearchFirst.

The Broadband Multimedia Marketing Association (http://bmma.us/) recently announced the winners of the 2012 Best in Class Marketing awards.

“Each year the BMMA recognizes teams and companies that demonstrate innovation or excellence in marketing broadband services,’’ said Ellis Hill, President of ResearchFirst, Inc., the BMMA’s operational firm. This year’s awards went to two service providers and one vendor company that best displayed excellence or innovation in broadband product marketing theory, practice or operations.

And the winners are:

1) North State Communications (http://northstate.net/): Plex Blitz Introduction Campaign

The campaign was created to showcase North State’s new ultra fast residential Internet speed, Plex Blitz. Plex Blitz offers blistering speeds up to 80 Mbps uploads and 30 Mbps downloads, making it the fastest residential Internet service in the Triad. The service was created to address the explosion of rich media content on the Internet, which has created a demand for faster speeds among mainstream Americans.

“Plex Blitz is an exciting product designed for Internet enthusiasts,” said Royster Tucker, III, and North State Communications’ COO. “In addition to Blitz’s ultra-fast speeds, what’s fascinating is that the Internet enthusiasts are now you and me - everyone who goes online. Anyone who wants to enjoy their time on the Internet more appreciates faster upload and download speeds,” he said. “So we were happy to continue our tradition of bringing the fastest speeds to our community and wanted imagery that demonstrated the thrill of enjoying that unbridled speed online and have a little fun at the same time. We think this campaign captures those qualities, and we’re honored to be acknowledged by the BMMA.”

The campaign features Plex “Blitz”, a cheetah with a rocket tied to his back, and the headline “Nope. Blitz is faster”. The ads review many of the things you can do faster online with the service. In addition to print ads and outdoor boards showcasing “Blitz”, the campaign included radio spots, direct mail and fulfillment packaging.

2) Tbaytel (http://tbaytel.net/): The Connected Home

Tbaytel’s “Connected Home” launched in August 2011 as a seasonal campaign to retain Internet subscribers, build the subscriber base of Tbaytel’s new Digital TV service and promote the benefits of bundling services. It is a concise promise to customers: “Tbaytel takes care of all of our customer’s entertainment and connected communication needs.”

Driving this is that customers’ expectations for telecommunication services continue to evolve as more and more Internet ready devices penetrate the home. The Connected Home marketing program is now becoming Tbaytel’s vehicle to communicate this evolution and present the benefits and savings of a converged home to our existing and future customers by means of resonating brand messaging and differentiated products and services.

The Connected Home has evolved into an extension of Tbaytel’s overall strategy which focuses on the convergence of services to provide customers with optimal value.

3) Actiontec (http://www.actiontec.com/): Haunted House Interactive Exhibit

As an exhibitor at TelcoTV, Actiontec’s goal was to showcase the company’s new offerings in the ‘Smart Home’ or ‘Connected Home’ arena. In particular, the company wanted to highlight its new SG200 Service Gateway and demonstrate all the potential capabilities of the device.

“We were looking for a fun way to demonstrate our smart home technology and are honored to be recognized by the BMMA. Our team came up with their own unique twist on Halloween that combined a Hitchcock-inspired haunted house, and a series of special effects driven by our SG200 gateway,” said Brian Henrichs, chief business development officer at Actiontec Electronics. “While fun, the haunted house delivered the message that home automation is not a technology of the future; it’s here and ready to be deployed in homes today.”

The Haunted House and its special effects were controlled by Actiontec’s SG200 Service Gateway, which lets homeowners control certain appliances, thermostats, lighting and security systems from anywhere. While homeowners may not choose to automate a smoke machine at the front door, the exact same technology could be used to remotely turn on the porch lights while driving home, monitor their energy usage, see who’s at the front door from anywhere, or automatically open the window blinds in the morning.

About the BMMA

The BMMA is an international organization dedicated to helping telcos advance the adoption and use of broadband services.

Member companies: Actiontec Electronics, Afni, Alcatel-Lucent, AT&T, Bell Aliant, Bell Canada, Calix, CenturyLink, Cincinnati Bell, ClearAccess, F-Secure, Frontier Communications, GVTC, Hawaiian Telcom, Hitachi Communication Technologies America, Hostopia, Kindsight, MTS Allstream, North State Communications, Netsweeper, Pace Americas, SaskTel, Synacor, Tbaytel, TDS Telecom, teleNetwork, TELUS and Windstream.

Executive Director: ResearchFirst, Inc. (http://www.researchfirst.com/)

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Ellis Hill
BMMA
205-995-8866
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