Planning Family, the Premier Online Destination for New and Expecting Families, Announced Today the Launch of a New Brand Identity – EverydayFamily

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EverydayFamily is an online home and established resource for experts and parents who have advice and information to share, as well as those who are seeking guidance and support as they move through their family’s journey, from preconception, to preschool, and beyond.

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EverydayFamily is sharing your life with a good friend, another parent, grandma & grandpa, or another loved one half-way around the world.

Planning Family, the premier online destination for new and expecting families, announced today the launch of a new brand identity – EverydayFamily. The new brand is an energized and accurate reflection of what the publisher does best – deliver engagement that is the result of deep connections with the nation's largest niche group – new and expecting parents. Through the EverydayFamily community, parents can search for and connect with each other based on shared challenges, interests, kids' ages, and geography.

“EverydayFamily is about everyday life,” says Shiloh Johnson, Chief Content Officer. “We’ve added more tools and information to help parents with their daily challenges and questions, whether they are trying to conceive or to keep a toddler entertained. We’ve expanded our resources for parents, creating forums that allow members to connect with others in order to share advice and establish relationships. We’ve added My Everyday, which organizes tools, checklists, journals, pictures, and more into convenient and easy to use format. EverydayFamily fosters parent-to-parent camaraderie and a true sense of community.”

“Unlike many social networks targeting young people, the EverydayFamily community has been uniquely developed to meet the needs of busy families,” says Noah Anderson, CEO. “As we’ve grown, and our families have grown, we’ve learned that family isn’t really about just planning, it’s about the everyday. A quick dictionary search will tell you that ‘everyday’ is common, typical, and unremarkable, but we disagree. The real magic of life is in the everyday moments lived by everyday families. Life is watching your baby learn to walk, or your preschooler learn to write her name. Life is feeling a love beyond anything you could imagine when you first see your newborn baby, or hear your toddler say, ‘I love you.’ EverydayFamily is sharing your life with a good friend, another parent, grandma & grandpa, or another loved one half-way around the world.”

With more than three million members, EverydayFamily brings together the best of what new and expecting parents have to say on hundreds of important topics relating to preconception, pregnancy, and parenting. Complementing EverydayFamily articles and expert advice, hundreds of mom contributors, including everyday parents, credentialed mom & dad experts, and prominent bloggers all provide a range of perspectives on everyday topics.

About Everyday Family

EverydayFamily is not only a go-to resource for parents, but also for companies that recognize new and expecting parents as life stage consumers. EverydayFamily has helped some of America's most well known companies, like Kimberly Clark and Fisher Price, reach parents with special offers, brand messages, and key life stage information.

"More and more, we're seeing everyday families turn primarily to the Internet for a wide-range of information," said Tony Golden, Director of Business Development for EverydayFamily. "We are continually offering our marketing partners a variety of creative approaches to reach this audience strategically and efficiently. EverydayFamily represents one of the best options for brands to break thru the noise and engage parents in a trusted community based environment.”

EverydayFamily (EF) is a family driven website – in every sense – featuring a growing community of over two million members who share their everyday parenting experiences. EF is an online home and established resource for experts and parents who have advice and information to share, as well as those who are seeking guidance and support as they move through their family’s journey, from preconception, to preschool, and beyond. EF invites everyone to get comfortable and share stories, thoughts, advice, and opinions with other families. The editors at EF, as well as the entire EF community, are dedicated to providing daily content for families seeking advice, information, and support… and to giving back to the communities supporting us.

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Tony Golden
Planning Family
(949) 608-0524 521
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