Urban Airship Expands In-App Purchase Technology to the Windows PC Platform

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Urban Airship’s proven in-app purchase technology helps Intel AppUp developers drive incremental revenue from their PC apps

Urban Airship, the leading platform provider for messaging to mobile devices, today announced a collaboration with the Intel AppUpSM program to offer in-app purchase technology to Intel AppUp developers. This technology will help increase monetization of apps developed for Windows-based PCs and Ultrabook devices.

With virtual goods spending in the U.S. hitting $2 billion in 2011, both mobile and PC app developers have a growing opportunity to build features and content into applications that sustain engagement and drive incremental revenue. Urban Airship offers open source libraries and simple RESTful APIs that make it easy for developers to integrate in-app purchase functionality, enabling consumers to purchase upgrades, new content and complementary features directly within apps. Urban Airship also manages receipt verification and content delivery of mobile purchases, replacing the need for developers to build their own IAP content server.

Having powered millions of in-app purchases for iOS and Android developers, Urban Airship has witnessed dozens of in-app purchase success stories, including Future Publishing, which grossed over $1 million in incremental revenue in just 45 days after launching in-app purchase functionality for many of its 180 special-interest publications.

“The relationship with Intel AppUp center will introduce the power of Urban Airship’s services to a broader group of developers and apps across platforms, and power new and exciting experiences for consumers,” said Christopher Dean, chief revenue officer, Urban Airship. “We’re thrilled to be an enabling technology for the Intel AppUp developer program.”

About Urban Airship
Urban Airship helps the world's top brands do great things in mobile. As the most globally deployed service for push notifications, in-app purchases and subscriptions, Urban Airship enables thousands of enterprise organizations to deliver exceptional customer service experiences and better engage and monetize mobile app audiences. The company delivers billions of messages per month with unrivaled speed and scale for leading brands such as Accenture, CBS Interactive, Groupon, Macy’s, Soundtracking and Warner Bros. Its investors include Founder's Co-op, Foundry Group, Intel Capital, salesforce.com, True Ventures and Verizon. For more information, visit http://www.urbanairship.com and follow us on Twitter @urbanairship.

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Candace Locklear

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