Hard Rock Hotel and Casino Adopts NBS Technologies Open Card Format Printer to Enhance their Loyalty Program

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NBS printer used to issue all personalized rewards, temporary access, and key cards for the Hard Rock Hotel’s Backstage Pass loyalty program.

NBS Technologies Inc. is proud to announce the successful integration of their new open card format printer, the Javelin® FLX, into Hard Rock Hotel & Casino, Las Vegas. This printer will be used to issue all personalized rewards, temporary access, and key cards for the Hard Rock Hotel’s Backstage Pass loyalty program.

Launched in 2012, the Backstage Pass loyalty program, rewards guests for engaging in activities across the property, including gaming, dining, drink, partying and sleeping. The FLX card printers are a crucial part of the Hard Rock Hotel Vegas’ overhaul of their loyalty program. “The new reward card program has three tiers of access: General Admission, Entourage and Platinum Access. Each new tier reached requires a differently coded and personalized card,” says Mike Essig, IT Director at the Hard Rock Hotel. According to the Hard Rock Hotel’s website, each tier is based on a points system that will reward members for every dollar they spend with the card, whether they're gambling, dining or sleeping.

Another essential part of the Hard Rock Hotel program renovation was to make joining as effortless as possible. As a result NBS has provided the Hard Rock Hotel with multiple card printers to place throughout their facility, making it more convenient to get a Backstage Pass card. Using NBS’s easy-to-use Javelin® Dashboard software supplied with each printer, fonts, graphics and card layouts can be stored within the printer’s memory. "Without a cost-effective open card format printer such as the FLX, this would not be possible," says Philip Barton, the NBS Technologies General Manager with responsibility for Javelin printers. “Multiple Javelin® FLX printers can be connected directly to a casino’s network without the need to have a PC at each printer location. This means that card issuance is not confined to a single location.”

Furthermore, the Backstage Pass card can also act as a room key for members staying at Hard Rock’s Hotel. This feature is believed to be an industry first giving people a way to gain access to the program upon check-in.

The Backstage Pass card is now available at the Hard Rock Hotel & Casino, Las Vegas,as is the Javelin® FLX card printer from NBS Technologies Inc.

About NBS Technologies
For over 30 years, NBS Technologies has been a leading provider of equipment for card personalization, EMV compliance/migration, smart card and semiconductor manufacturing, secure ID, and payment solutions for financial institutions, governments, and corporations worldwide. The company manufactures specialized and complementary product lines within its Smart Solutions, and Payment Solutions divisions. NBS Technologies' headquarters is in Canada, with locations in USA, France and the UK, along with a worldwide dealer network. For more information, visit http://www.nbstech.com

NBS and the NBS logo are registered trademarks of NBS Technologies Inc. in Canada and the US and trademarks in other countries. Javelin and the Javelin logo are registered trademarks of NBS Technologies Limited in the USA and the European Union.

About Hard Rock Hotel & Casino
Hard Rock Hotel & Casino is Las Vegas’ off-strip playground, just minutesfrom McCarran International Airport. The premier destination entertainment resort is owned by Brookfield Real Estate Finance Fund II, a private equity fund of Brookfield Asset Management (NYSE/TSX: BAM) and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC. Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit http://www.hardrockhotel.com.

For more information contact
Adam Kroeker
Marketing Manager,
NBS Technologies
Tel: (416)-621-1911
Email: akroeker(at)nbstech(dot)com

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ADAM KROEKER
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