SweetLeaf® Supports Local Healthy Eating, Active Lifestyle Festival

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Wisdom Natural Brands®, maker of all-natural SweetLeaf Stevia® Sweetener, continues to support healthy lifestyle choices in their home state and beyond.

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“The H.E.A.L. Festival and SweetLeaf are such a natural fit,” added May. “The festival is one way Haile is bringing attention to all the sugar-filled and processed foods targeted at kids and families."

SweetLeaf Stevia® Sweetener is joining together with the University of Arizona Medical Center’s Health & Wellness Center and the Grow 2B Fit Foundation to support the H.E.A.L. (Healthy Eating, Active Lifestyle) Festival, taking place on Saturday, April 21 in Tucson, Arizona. The free family event will be held from 11 a.m. to 3 p.m. in the Diamond Children’s lobby and patio area at 1501 N. Campbell Avenue, as well as on the grassy area outside the UA Medical Center’s Health & Wellness Center.

In its inaugural year, the H.E.A.L. Festival is being held on Global Youth Service Day and is a service-learning project of 11-year-old Haile Thomas, youth advisory board member for the Alliance for a Healthier Generation. Haile is also the founder of Healthy Girls Adventures Club and the lead host of “Kids Can Cook,” an online cooking show. Haile and her partners – youth and adult volunteers, as well as local Arizona foundations and corporations like Wisdom Natural Brands®, the makers of SweetLeaf® – will present a day of physical fitness activities, healthy cooking demonstrations from local chefs, and nutrition talks for the Tucson community. The goal of the H.E.A.L. Festival is to motivate kids and their families to embrace a healthy lifestyle.
“We were very impressed with all of the efforts young Haile has put into promoting healthy living through eating better and exercising, not only through H.E.A.L., but through her contributions to Alliance for a Healthier Generation and Kids Can Cook,” said James May, Founder and CEO of Wisdom Natural Brands.

“The H.E.A.L. Festival and SweetLeaf are such a natural fit,” added May. “The festival is one way Haile is bringing attention to all the sugar-filled and processed foods targeted at kids and families, and SweetLeaf Stevia Sweetener is all about offering families a natural, cleanly processed alternative to sugar with zero calories, zero carbohydrates and zero glycemic index.”
“I believe that the voice, ideas, and contributions of youth are important because we live in an overly sweet, salty, and processed world, and kids are often targeted by unhealthy foods. So it’s only right that we fight back,” said Haile. “The H.E.A.L. Festival is one of the ways that I am fighting back and educating kids and their families, and I am so grateful for the encouragement and support that I’ve received from my partners and event participants. Together, I believe we will host a fantastic event for Tucson families!”

Natural, great tasting SweetLeaf is extremely versatile, and can be used with a variety of foods and beverages. Available in packets, a convenient shaker, or 17 different flavors of liquids that the entire family can enjoy, SweetLeaf can be sprinkled on grapefruit or oatmeal, stirred into hot tea or smoothies, or added to sauces, salad dressings, jams and more. Recipes can be found at http://www.sweetleaf.com.

In addition to SweetLeaf, the following organizations are also co-sponsoring the H.E.A.L. Festival: YSA, Disney, UnitedHealthcare, ZisBoomBah.com, Ancient Harvest Quinoa, Alliance for a Healthier Generation, Kids Can Cook, Arizona Kids Food Revolution, Grow 2B Fit Foundation, The University of Arizona Medical Center Diamond Children’s, and Hanling Acupuncture Healing Center. The Partners are: Healthy Girl Adventures Club, Grow 2B Fit Foundation, and the Pivirotto Wellness Center at the University of Arizona Medical Center.

For more on the H.E.A.L. Festival, visit http://www.healfestival.com for details.

For more information about SweetLeaf, or to schedule an interview with James May, please call the contacts listed at the bottom of this release.

About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected consumer brands: SweetLeaf Stevia® Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the only all-natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic index. Its “green” processing procedure uses only cool, purified water and high-grade stevia leaves. The sweetener was recognized as the 2010-2011 Global Stevia Products Award Winner for taste, technology and sustainability by the International Society of Antioxidants in Nutrition and Health. SweetLeaf is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf Stevia Plus® Shaker Bottles for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for on-the-go use. SweetLeaf Stevia Liquid Sweeteners are convenient and fun to use in beverages and foods and there are 17 different flavors. SugarLeaf™, also by Wisdom, bonds SweetLeaf with cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf® Liquid Stevia drops add flavor without calories or carbohydrates to water or favorite foods and beverages. For more information about SweetLeaf products, recipes and more, visit http://www.sweetleaf.com

Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale® to calming Rooibos, are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

SweetLeaf and Wisdom of the Ancients products can be purchased online at http://www.buywisdom.com or at grocery and health food stores throughout the U.S. and Canada.

Diego Romero
O: (520) 882-6262
M: (520) 401-1693



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Diego Romero
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