Dominion Powersports Solutions Webinar to Highlight Changes in the Consumer’s Buying Process

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Webinar will train dealers about best practices to manage their online repuation

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Dominion Powersports Solutions’ next complimentary webinar will focus on how search engine changes and online ratings are changing consumers’ buying habits and impacting traffic at powersports dealerships. Dominion Powersports Solutions is a division of Dominion Enterprises.

The upcoming webinar is part of Dominion Powersports Solutions’ Pulse Educational Series, which provides information and best practices on the latest sales, marketing, service and technology trends.

The upcoming webinar will take place Wednesday, April 18 at 2 p.m. EST. Guest speakers will include Dominion Powersports Solutions Business Development Manager Neil Pascale, Traffic Log Pro Director of Dealer Development Tools Kelvin Stroud, and Dominion Enterprises Director of Online Marketing Julie DuRose.

“The evolution of key online marketing search engines like Google is changing the way consumers are initially finding dealerships online and deciding whether to visit the stores in person,” said Dominion Powersports Solutions Business Development Manager Neil Pascale.

Dominion Powersports Solutions’ webinar will discuss a variety of online marketing strategies to assist dealerships in increasing consumer traffic to their stores. Industry experts will give dealers insight into how search engine changes and trends can affect their online marketing success. Online reviews now play a significant role in the consumers’ online marketing habits.

Participants will be introduced to a Google Places site and will learn how they can use the site to generate online reviews. These reviews have a huge impact on consumer traffic, and dealerships will learn the most effective ways to manage positive and negative online critiques.

The webinar is complimentary, and those interested in attending should register online by April 18, 2012.

About Dominion Powersports Solutions
Dominion Powersports Solutions, headquartered in Norfolk, VA, is a leading network of world-class business solutions for powersports dealers:

  •     ZiiOS – The industry’s leading cloud DMS lets dealerships manage all the moving parts of their dealership anytime, anywhere.
  •     PowerSports Network – Top OEMs and dealers trust PowerSports Network for web, e-commerce and mobile solutions.
  •     CycleTrader.com – Over 12.6 million unique visitors come to the nation’s leading marketplace every year for new and used motorcycles, ATVs, personal watercraft and snowmobiles.
  •     Traffic Log Pro – Traffic Log Pro’s web-based CRM and Dealership Call Center platforms help dealers drive sales productivity, improve closing ratios and create customers for life.
  •     Dominion Insights – Get real-time analytics and benchmarks with Dominion Insights.

Dominion Powersports Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. The company has more than 60 market-leading websites reaching more than 20.9 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 3,300 employees in more than 186 offices in the United States, Canada, England and Italy. For more information, visit http://www.DominionEnterprises.com.

Media Contact:
Nedie Recel
(757) 351-8605
nedie.recel(at)dominionenterprises(dot)com

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Nedie Recel