Healthcare Visionaries Join® Advisory Board

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We are honored to have these visionary healthcare leaders engaged in making the ultimate cloud-based service for optimizing the critical relationships between medical laboratories and healthcare providers®, the pioneering Healthcare Relationship Management™ solution that combines healthcare CRM and real-time dashboards and alerts to optimize relationships among healthcare professionals, announces the formation of its advisory board featuring a team of healthcare leaders. Rick Cooper, Ken Cerney, Darryl Goss, Bob DeCresce, and Douglas King have joined the advisory board to help accelerate the positive transformation of healthcare through this innovative solution that is being adopted by world leading medical laboratories and healthcare providers.

Rick Cooper serves as Manager of the National Healthcare Practice Group at McDonald Hopkins and is co-chair of its Healthcare Restructuring Practice Group. He also serves on the firm's Board of Directors. McDonald Hopkins represents in excess of 400 pathology groups and a substantial number of laboratories. Rick is a frequent speaker on laboratory and pathology issues at state and national conferences and contributes to several laboratory and pathology publications.

Ken Cerney is the President of Strand Diagnostics (Know Error), a DNA testing company that recently announced it will receive an investment of $30 million from Nantworks. Ken has held key positions at some of the biggest names in the laboratory and healthcare industries. Prior to joining Know Error, he served as Sales Director for Quest Diagnostics, National Vice President of Pathology for McKesson, and Director of Genomics and Anatomic Pathology for LabCorp.
Darryl Goss serves as the Vice President & General Manager of the UK Biologics Operations at BioReliance, Inc., a leading provider of global biopharmaceutical testing services. At BioReliance, Darryl also serves as Vice President of Toxicology & Laboratory Animal Diagnostic Services (LADS). The company was recently acquired by Sigma-Aldrich Corporation.

Bob DeCresce is the President of Pathology Associates of Aurora and is a Trustee of Rush University Medical Center -- named a top U.S. hospital by U.S. News and World Report – where he serves as Chairman of the Department of Pathology at Rush. He is currently a member of the Board of Directors at VWR International and also serves as President of University Pathology Consultants, LLC.

Douglas King is the Senior Scientific Advisor for BioStorage Technologies. After founding DCL Medical Laboratories, he served as Director of Business Development for the Pharmaceutical Studies Division of DCL. Doug initially gained his deep understanding of the laboratory market as a Cytotechnologist and professor, with contributions to Thomas Jefferson University, University of Rochester School of Medicine and Dentistry, and the Medical University of South Carolina.

“We are honored to have these visionary healthcare leaders engaged in making the ultimate cloud-based service for optimizing the critical relationships between medical laboratories and healthcare providers,” said CEO Brad Bostic. “Given their diverse backgrounds and incredible accomplishments, I am confident that their contributions will continue to accelerate the rapid adoption of in the healthcare marketplace.”

The advisory board, which operates independently from the company’s board of directors, focuses on innovations that enable medical laboratories and healthcare providers to optimize their relationships in order to positively transform healthcare.

The® Healthcare Relationship Management™ service (a Bostech® Innovation) combines cloud-based healthcare CRM, real-time dashboards and alerts, and secure messaging to optimize the relationships among healthcare professionals and improve the quality of healthcare. With, labs are able to manage the entire client lifecycle from a secure web browser by gaining a 360-degree view of each client relationship. By unifying data silos and delivering automated alerts, each department can proactively address issues and capitalize on opportunities while creating a personalized client experience. View a 2-minute video overview of at

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Alison Roach