Los Angeles, CA (PRWEB) April 12, 2012
JMM Lee Properties, LLC, the owner and licensor of a diverse portfolio of consumer trademarks, announced today that it will relaunch the classic Caloric brand name on kitchen appliances in late 2012.
Once a top selling built-in appliance line, Caloric was best known as one of the first home appliance manufacturers to offer a complete selection of matching products for upscale kitchens. “Consumers remember Caloric for quality gas ranges and complete kitchen appliance sets,” says Michael Lee, managing partner at JMM Lee Properties, LLC. “They were one of the first to offer a matching bundle of custom color kitchen appliances and décor.”
JMM Lee acquired the rights to the Caloric mark in 2011 and worked in earnest to design and launch a product line that reflects Caloric’s heritage.
True to the original Caloric brand, the new selection will offer a modern version of built-in appliances beginning with a line of stainless steel ovens and ranges available through select retailers starting in the fall of 2012. The company plans to roll out an entire line of both built-in and counter top appliances in phases over the next year.
The reintroduction of the Caloric brand is the first time the name has appeared on a U.S. appliance since the 1990s. The history of the Caloric can be traced to the postwar 1940s when a little company from Topton, Pennsylvania called Caloric Corporation began building stoves for growing American families. One of the first companies to focus on built-in kitchen appliances, including the company’s iconic gas wall ovens, Caloric’s trendsetting line helped originate the concept of a complete set of matching appliances for the home. “Before Caloric, consumers would pick and choose appliances from a variety of manufactures,” said Lee. “In the 1950s and 1960s Caloric created the complete kitchen package by offering built-in ovens, dishwashers, refrigerators, vent hoods; literally everything including a matching kitchen sink.”
Los Angeles-based JMM Lee Properties, LLC owns and licenses a diversified portfolio of home appliance, telecommunication and fashion trademarks, including the brands Bendix®, AirTouch®, Caloric®, Litton®, Modern Maid®, Frogskins®, and Slates®. JMM Lee Properties licenses its brands to leading retailers and manufacturers worldwide.