I've watched so many new companies with the right product and right approaches simply evaporate due to a lack of access to basic investment capital... Invertual knocks down many of the barriers which get in the way of these transactions...
Colorado Springs, CO (PRWEB) April 12, 2012
Experienced Colorado Springs serial entrepreneurs have launched a robust, first-of-its-kind social networking website—Invertual.com. It is specifically designed and created to match the right investor with entrepreneurs who are seeking capital. Invertual.com is a Web 2.0 platform that allows investors interested in first-look opportunities to find “diamonds in the rough.” The founders and designers of the website believe they have devised a new way for investors and investment groups to vet investment opportunities, and for entrepreneurs to find investors to whom they can present their innovative concepts in a revolutionary 24/7 (self serve) environment.
According to the founders, competing websites—while doing well financially—lack the social media sophistication, interactivity and controls that Invertual.com does offer; features that they believe will make it easier for entrepreneurs to find the funding they need, and easier for investors to find quality deals. “I have been on both sides of this fence—raising capital and funding companies. Both sides are equally inefficient,” said Delray Wannemacher, co-founder of Invertual, Inc. “Invertual was created out of the desire and need for efficiencies. We have changed the way entrepreneurs and investors build relationships, ultimately saving time and money.”
With a free trial period for company membership and low monthly membership fees thereafter, Invertual.com will grant access to a large investor base for businesses seeking capital and/or seeking to optimize their exposure and valuation. The website helps entrepreneurs to think through and present the information needed to effectively communicate their vision and grab the attention of investors. Unlike similar websites, Invertual gives these companies the tools to manage and self-police SEC and Blue Sky compliance. Invertual also plans to offer “crowdfunding” (less restrictive funding that was part of the Jobs Act—signed into law last week—that is designed to promote entrepreneurialism), as well as a pure donation option.
Investors (whose membership is always free) can be as anonymous or visible as they choose. They can designate their specific interests (business sector, structure, maturity, amount of funding sought, location, etc.) and can rate companies using the built-in due-diligence evaluation form to allow for comparisons of prospective investment opportunities. The website also allows investment groups to maintain their autonomy, manage their own membership base, recommend and select companies they have interest in following, and keep their research, due-diligence and communications private within their group.
"Primarily a social networking, investor relations and communications portal, our goal is for Invertual.com to be the most efficient, interactive system available for helping investors and entrepreneurs quickly meet their goals. Investors can meet, talk with and evaluate a company at two o’clock in the morning (in their pajamas) if that’s most convenient for them," reports Jeff Thomas, Invertual co-founder and COO. “Our goal is for Invertual to provide investors with a ‘fire hydrant’ of prospective businesses to evaluate, and entrepreneurs with the opportunity to avoid the expensive and frustrating effort of one-on-one presentations, or impersonal ‘speed-dating’ pitches, where you have only a few minutes to make your pitch!”
Entrepreneurial advocate and Co-Chair of Startup Colorado, Jan Horsfall, who himself has had a hand in starting several companies, including Internet pioneer Lycos, understands the issues of both investors and startups. “Sadly, I've watched so many new companies with the right product and right approaches simply evaporate due to a lack of access to basic investment capital throughout their funding cycles. Invertual knocks down many of the barriers which get in the way of these transactions, meaning we'll see more great companies surface as a result. Invertual has created a very strong collaborative platform for investors and entrepreneurs to establish mutually beneficial relationships through a highly interactive and social platform. The results are smoother deals with companies and investors, which make sense for each other."
According to Mark Labertew, CEO of Invertual, Inc., "Right now, the need for economic stimulation is overwhelming. If we can continue to get our entrepreneur members to clarify and narrow their vision, and if we can grant investors unprecedented first-look access to exciting new companies, we'll see hundreds…thousands of companies gain speed and begin to hire and pour back into our economy. We're very excited to help, and to have a front row seat."
Invertual.com is a Web 2.0 platform that brings together an active, committed online community of investors and investment groups looking for exceptional investment opportunities, and entrepreneurs and businesses seeking capital and/or seeking to optimize their exposure and valuation. Presenting one of the most efficient systems available, Invertual matches Investors with Member Companies so that they can achieve their goals quickly. An investor can meet, chat with and evaluate a company without ever having to leave the office. Invertual.com also provides investors of all levels of sophistication with the tools, training, analysis and information they need to become confident, informed investors. Investment groups will have the ability to maintain autonomy, selecting companies they have interest in following, while keeping their research, due-diligence and communications private within the group.