In recent years, consumer brands have quickly integrated social media tactics into their marketing efforts, but have done so with insufficient measurement tools.
New York (PRWEB) April 11, 2012
Performance Horizon Group (PHG), a leading provider of performance marketing technology, today announced an updated version of its ExactView platform for the U.S. market. The platform now allows brands using social media in their integrated consumer outreach programs to effectively evaluate the success of their campaigns down to sales conversions.
ExactView is a global platform that enables brands to track, manage and optimize relationships with partners, including affiliate and lead generation—regardless of channel or device. Since its launch in January 2011, more than 25 brands in 22 countries have adopted ExactView.
PHG’s latest software enhancement enables its clients to measure the value of sales generated through social media platforms, including the volume of ‘Likes’ a brand receives from its website, where the ‘Like’ came from and whether the ‘Like’ resulted in a sale.
PHG is currently offering a limited trial of the technology on a first-come first-served basis for U.S. companies that would like to experience how ExactView can identify if their social media activity is actually driving sales.
Malcolm Cowley, CEO of PHG said: “The U.S. market has seen astronomical growth of social networks, including Facebook, Twitter and now Pinterest. In recent years, consumer brands have quickly integrated social media tactics into their marketing efforts, but have done so with insufficient measurement tools and understanding of how their investment effects sales. With ExactView, brands can now track social media in their performance marketing campaigns to monitor effectiveness, identify where conversions are made and make overall smarter decisions.”
For more information on ExactView, or to apply for a free trial, contact Charlie Calabrese at charlie.calabrese(at)performancehorizon(dot)com.
About Performance Horizon Group
Performance Horizon Group (PHG) is disrupting the multi-billion dollar performance marketing space with its patent pending global technology. The company’s flagship product, ExactView, is a leading platform for brands and their agencies to manage key revenue, drive relationships in-house, make critical decisions through data analysis and limit risk across their web, social and mobile strategies. ExactView's tracking, analytics and management tools offer customers the needed platform to increase sales and reduce costs across multiple digital media channels, including affiliate marketing and lead generation. With offices in the UK and US, PHG is currently monitoring sales for brands in 22 countries. For further information visit please visit http://www.performancehorizon.com or follow us @tweetphg.