Matrix Solutions Launches MatrixMobile CRM and Sales Management Software Product

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Mobile Functionality Adds to Innovation Solution


Matrix Solutions, a provider of CRM and Sales Management Software, announced today the launch of MatrixMobile – a mobile version of the web-based Matrix CRM and Sales Management Software System. The mobility of Matrix aids the salesperson on the go by providing instant access to information on their activities, accounts and contacts from their mobile device. MatrixMobile will be sold as part of the standard Matrix product moving forward, while existing customers are in the process of receiving the new mobile upgrade.

MatrixMobile allows users greater convenience and accessibility within the mobile package and delivery structure. Account Executives now have the benefit of not being tethered to their desk to complete sales tasks, such as account look-up, updates, management, and activities. The MatrixMobile product, which was developed as a direct result of customer feedback, automatically synchronizes with the Matrix system in real-time, ensuring all users are accessing the most up-to-date account information.

“From a sales perspective, the ability to gain pertinent account information anywhere and anytime improves operational sales efficiencies and enhances the sales teams’ performance,” said DJ Cavanaugh, CEO of Matrix Solutions. “At the end of the day, top line ROI is all about sales; so as a Sales Management System provider our job is to create and deliver the tools that our clients need to sell more.”

Director of Product Management for Matrix Solutions, Jonathan Diven commented, “Our business philosophy has always entailed listening to our customers and it was their feedback that led us to build and deliver a mobile product in less than three months that facilitates greater user productivity and efficiency, such as the dashboard feature at login and the ability to view and update account information.”

Matrix Solutions launched their web-based CRM and Sales Management Software System in November 2011 and will be demoing it along with their new MatrixMobile product during the NAB Show in Las Vegas April 16-19 in a hospitality suite at the Wynn.

About Matrix Solutions
Matrix Solutions is the leading provider of sales management software for media companies. Our software products, Matrix, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Founded in 1992, by media executive and Matrix's managing partner, Gary Diven, Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Cox Television, Griffin Communications, Entravision, Time Warner Cable, Gray Communications, Telemundo, Media General, and many others.

For more information on Matrix Solutions visit

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Brenda Hetrick
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