Lifeboat Distribution Named Finalist for 2012 SAP® Pinnacle Award in Resell Category

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– SAP business intelligence and mobile enterprise solutions seen as opportunity for reseller line extension and business growth –

Lifeboat Distribution, an international specialty software distributor for virtualization and other technically sophisticated products, today announced that it is a 2012 SAP® Pinnacle award finalist for the “Global Volume Distributor of the Year” award in the resell category. SAP Pinnacle awards are presented annually to leading SAP partners that have excelled in developing and growing their partnership with SAP (NYSE: SAP) and driving customer success. Finalists and winners were selected based on over 150 nominations in 22 categories received from partners and SAP employees.

“We are delighted to be honored as an SAP Pinnacle award finalist,” said Dan Jamieson, Vice President and General Manager, Lifeboat Distribution. “This recognition speaks to the tremendous value in SAP Crystal solutions and mobility products from Sybase. With their customers seeking to gain actionable insights for growth and productivity, and to deal with increasingly mobile markets, our reseller partners see terrific opportunity for line extension and business growth in our SAP portfolio.”

Lifeboat distributes SAP Crystal solutions, entry-level business intelligence solutions for small businesses and midsize companies, and Afaria®, a mobile device management solution, to its network of solution provider and reseller partners in North America.

The SAP Pinnacle awards recognize the leading SAP partners across a wide variety of categories, including resellers, OEMs, sustainability, technology, support, services and outsourcing. They underscore SAP’s commitment to a sound ecosystem strategy, which SAP recognizes as a key driver in delivering unmatched value to customers and enabling SAP to reach its business goals.

Resellers and solutions providers interested in offering SAP business intelligence and mobile enterprise solutions should contact Lifeboat by phone at +1.800.847.7078 (US), +1.888.523.7777 (Canada), or by email at sales(at)lifeboatdistribution(dot)com.

About Lifeboat Distribution
Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG), is an international specialty software distributor for virtualization/cloud computing, security, application and network infrastructure, business continuity/disaster recovery, database infrastructure and management, application lifecycle management, science/engineering, and other technically sophisticated products. The company helps software publishers recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels. Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers, and consultants worldwide, helping them power a rich opportunity stream, expand their margin+ services revenues, and build profitable product and service businesses. For more information, visit, or call +1.800.847.7078 (US), +1.732.389.0037 (International), or +31.36.8200.236 (Europe). Follow Lifeboat Distribution on Twitter (@LifeboatVAD) and Facebook (LifeboatDistribution).


SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. Lifeboat is a registered trademark, and the World View hexagon is a trademark of Lifeboat Distribution in the US and other countries. All other product and service names mentioned are the trademarks of their respective companies.

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