Primcogent Solutions Appoints Bob Gerberich as Senior Vice President of Global Sales and Field Development

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Primcogent Solutions announces an addition to their senior management team

With his extensive experience managing and developing sales channels across the globe, Bob makes an excellent addition to our ever expanding organization.

Primcogent Solutions today announced that Bob Gerberich has been named Senior Vice President of Global Sales and Field Development. In this role, Bob will be responsible for leading the global sales and field development organizations, managing Key Opinion Leader relationships and growing the business worldwide.

With over 21 years’ of successful experience in the aesthetic medical and surgical device industry, Mr. Gerberich brings strong commercial leadership and a wealth of knowledge and expertise to Primcogent Solutions. Prior to joining Primcogent, Mr. Gerberich held the position of President of UltraShape North America and head of Global Sales for UltraShape Ltd. (acquired by Syneron Medical), where he launched a non-invasive focused ultrasound fat reduction and body sculpting technology and managed distribution in over 50 countries. Prior to joining UltraShape, Mr. Gerberich served as the Vice President of Marketing and Sales and Vice President of Sales at Thermage Inc. (now Solta Medical). He was responsible for launching a non-invasive tissue tightening technology and led the effort in building sales from zero to $50 million. Before Thermage, Mr. Gerberich led the North American sales force at INAMED Aesthetics (now part of Allergan Medical). Prior to that he was part of the management team which launched several new companies and medical/surgical technologies. Mr. Gerberich received a Bachelor of Science degree in Marketing and Business Administration from Illinois State University.

“We are pleased to have Bob join our talented senior management team,” said Mike McDonald, President of Primcogent Solutions. “With his extensive experience managing and developing sales channels across the globe, Bob makes an excellent addition to our ever expanding organization.”

“I’m very enthusiastic about joining Primcogent Solutions team,” stated Mr. Gerberich. “The ZERONA technology offers one of the most scientifically and clinically proven non-invasive full circumferential body contouring devices on the market. We will leverage ZERONA’s compelling physician proposition and best-in-class technician and patient experience along with one of the largest installed bases in the U.S. to rapidly grow our global business.”

About Primcogent Solutions
Primcogent Solutions is dedicated to offering healthcare products to the medical community backed by a clear, logical, and convincing scientific and clinical foundation. Primcogent Solutions’ signature product, ZERONA, manufactured by Erchonia Medical is the only platform that is FDA cleared for the safe and effective simultaneous reduction of fat from the hips, waist and thighs. Primcogent Solutions’ revolutionary non-invasive body contouring technology, along with its unique physician business model, enhances practice profitability by eliminating the risks associated with purchasing capital equipment. For more information, visit

About Erchonia
Erchonia is the global leader in low level laser healthcare applications. Over the last 15 years Erchonia has been conducting research and development with the world’s leading physicians to advance the science of low level lasers. Prior to market introduction, all Erchonia lasers are proven to be safe and effective through independent clinical trials. Currently thousands of Erchonia’s lasers are used daily to reduce body fat, eliminate pain, accelerate healing, and treat acne. For additional information, visit

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Toni Leathers
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