Martha Stewart Crafts® Introduces Crafter's Clay, a Premium Collection of Clay, Tools and Specialty Kits

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A revolutionary clay makes crafting easier and more stylish.

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Martha Stewart Crafts® is introducing a new and innovative Crafter’s Clay. Unlike traditional clays that require an oven, Crafter’s Clay is an easy-to-use paper-based clay that feels smooth and pliable, and air dries quickly. The lightweight texture allows crafters to effortlessly mold the most delicate designs for floral arrangements, figurines, and embellishments for cards, scrapbooking, and paper crafting.

Need some help getting started? The line has you covered with two starter kits: the Nature Starter Kit and the Frames & Borders Starter Kit. Each kit includes Crafter’s Clay, four different silicone mold shapes—perfect for embellishments, as well as flowers, figurines, project ideas, and a color-mixing chart for endless colors and styles.

Rounding out the product line are the Clay Tool and Floral Accessory Kit for creating everything from centerpieces to boutonnieres, the Basic Color Clay Set, White Clay, and Silicone Molds. The Clay Set includes five primary colors of clay that can be mixed together to create an unlimited color palette for creative projects. Get the perfect shape every time with the Silicone Molds, ideal for decorating frames, cards, or favors.

Please contact Misty Huber at mhuber(at)eksuccess(dot)com or Deb Dowling at ddowling(at)marthastewart(dot)com for more information, high-res images, and samples. Martha Stewart Crafts® is a licensed brand of EKSuccess Brands.

About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The company is comprised of three business segments: Publishing, Broadcasting and Merchandising. The Publishing segment encompasses four magazine brands—Martha Stewart Living, Martha Stewart Weddings, Everyday Food and Whole Living—special issues, books, digital properties and apps. The Broadcasting segment is comprised of original television programming, including the Emmy-winning, daily television series, “The Martha Stewart Show,” on Hallmark Channel, video, and Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition, MSLO designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy’s, Staples (together with Avery), PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. In December 2011, the Company entered into a strategic alliance with J.C. Penney Company, Inc., which includes a merchandising agreement to build distinct Martha Stewart stores in jcpenney department stores, and to jointly develop an e-commerce site, both of which are expected to launch in 2013. The MSLO family of brands also includes Chef Emeril Lagasse and his media and merchandising properties. For additional information about MSLO, visit http://www.marthastewart.com.

About EKSuccess Brands
Established in 1978, EKSuccess Brands is one of the country’s leading creative consumer products companies. Its diversified portfolio includes more than 10,000 inspirational and creative products covering paper crafting, needle crafting, stamping, jewelry making, kids’ crafts, paint-by-number and more. Popular brands include K&Company®, Inkadinkado®, Dimensions®, Jolee’s Boutique®, Sticko®, Perler®, Martha Stewart Crafts® and American Girl Crafts®. EKSuccess Brands is a division of Wilton Brands Inc. For more details visit http://www.eksuccessbrands.com. Dream. Make. Celebrate™

Misty Huber
EKSuccess Brands
816.801.1127
mhuber(at)eksuccess(dot)com

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