PPC Specialist from Exclusive Concepts Presents at 2012 Hero Conference

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Matthew Umbro, Senior PPC Specialist at leading e-commerce marketing firm Exclusive Concepts, Inc., presented “Proving the Value of PPC through Conversion Tracking” at PPC Hero’s annual “Hero Conference” in Indianapolis, Indiana on Monday, April 16, 2012.

Exclusive Concepts takes its role as an e-commerce marketing leader and educator seriously, and so does Matthew Umbro, its most senior pay per click (PPC) marketing specialist. According to Umbro, “when the opportunity arose to present at Hero Conference, I thought the topic of conversion tracking would be a great fit.”

“Conversion tracking is critical to maximizing PPC performance. Our team audits hundreds of Google AdWords and Microsoft AdCenter accounts for online merchants each year, and unfortunately one weakness we consistently find is that most do not implement optimal conversion tracking.”

The presentation, which originally took place on Monday, April 16, addressed the following topics:

  •     Setting up conversion codes and properly tracking revenue
  •     Going beyond the basics to understand the true value of PPC
  •     Discovering how branded and non-branded campaigns work together to drive conversions

A recording of the presentation has been posted at http://www.exclusiveconcepts.com/content/conversion-tracking-april-2012.php.

“We’re proud of Matthew’s thought leadership and the way in which he embodies our culture of curiosity, learning, and sharing,” states Scott Smigler, President of Exclusive Concepts. “E-commerce marketing is a growing field and these are exciting times.”

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