“The Bridal Body Shop” Celebrates its Paper Anniversary

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Manhattan’s Physical Advantage is Manhattan’s premiere “serious” rehabilitative massage center, Physical Advantage, extends its expertise into the bridal world with “The Bridal Body Shop,” which is celebrating its first anniversary. With the goal of promoting health and wellness as a way of life as brides and grooms embark on their new life together, The Bridal Body shop extends its services beyond New York City with virtual personal training available nationwide.

Our mission is to get brides in the best possible shape to embark on their new life—without drugs or plastic surgery, with personal trainers who create a fitness and diet plan specifically tailored for the individual.

As Gotham stirs with the flurry of activity surrounding Bridal Week, it is a happy occasion to reflect on The Bridal Body Shop’s “Year In Review.”

Because preparation to detail is necessary for the most important day of a woman’s life, Laurie Towers, CEO and founder of Physical Advantage, along with Elite Ziegelman, chief of fitness operations, extended their knowledge of fitness to the bridal world in 2011. The firm went a step further, offering brides the option of taking “The Bridal Body Shop” workout in the convenience of their own homes, from Manhattan to beyond. Duration and frequency is flexible to suit the schedule and desire of the bride-to-be in this busy time.

But the Bridal Body Shop’s plans didn’t simply end there…For 2012, the firm added “Virtual Training” make the process of getting in shape even easier and more convenient for the harried bride. The press has been ongoing and global as Towers’ and Ziegelman’s philosophy and quotes have been featured in media, from London to Japan and throughout the US. With a reality television show currently in development, their gospel of fitness and health are soon to become a standard of the bridal fitness industry.

“Our mission is to get brides in the best possible shape to embark on their new life—without drugs or plastic surgery,” says Towers. “Our personal trainers will create a fitness and diet plan specifically tailored for the individual’s needs for results, health, and lifestyle. So with 'The Bridal Body Shop,’ it couldn’t be easier and safer for the bride-to-be to get in the shape she’s always wanted to be in.”

The Bridal Body Shop is also available to the full bridal party so that the groom and his boys can get in shape and look their best on the big day, and employs both male and female trainers for everyone's comfort and convenience. Nothing represents their sentiment more than their slogan of “Remember it’s a dress for a day, it’s your body for a lifetime…”

Perennially named to New York Magazine’s “Best of” issue and featured on Fox 5 Television and LA radio, Physical Advantage has established itself as Manhattan’s premiere “serious” rehabilitative massage center. Professional athletes, marathoners and triathletes, dancers, actors, and opera singers regularly visit Physical Advantage to get the kinks out and help their bodies heal, recover and renew. All Physical Advantage therapists and personal trainers are licensed and certified, and are skilled at providing treatments designed for both short-term pain relief and long-term results.

“We are delighted to extend our expertise into the bridal world, promoting health and wellness as a way of life as brides and grooms prepare to embark on their new life together,” says Towers. “It’s gratifying that our ‘paper anniversary’ finds the industry embracing us.”

For more information on “The Bridal Body Shop” and other services, visit http://www.thebridalbodyshop.com, call 212-460-1879, and “Like” us on Facebook.

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Patricia Martin
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