Putting on a good face: HostPapa buys into cheeky new ad service

Share Article

On April 13, watch for HostPapa's latest promotional campaign – it might be sitting beside you on the bus

“It’s clever, creative advertising – bringing HostPapa face-to-face with potential customers and friends.”
– HostPapa VP Sylvain Patry

On Friday April 13, HostPapa Green Web Hosting will be getting seriously up in some faces.

Or at least on some faces.

HostPapa has proudly sponsored the faces of Ross Harper and Ed Moyse, the brains (and faces) behind http://www.BuyMyFace.co.uk. For one full day, Ross and Ed will cover their handsome mugs with the HostPapa logo. As Ross and Ed go about their daily activities, they’ll literally take HostPapa out on the street – and on the bus, in the shop, to the pub …

You’ll be able to follow them on HostPapa’s Facebook, Twitter, and G+ pages

At first glance, this may appear to fly in the face of HostPapa’s traditional ad campaigns. Not so, says Sylvain Patry, Senior Vice-President of Business Development for HostPapa Inc.

“We love to see innovative thinking and we’re pleased to help these two young men reach their goal,” says Patry. “Not only that, but it’s clever, creative advertising – bringing HostPapa face-to-face with potential customers and friends.”

After graduating from Cambridge, Ross and Ed found themselves facing the tough UK job market, weighed down with massive student debt. They turned their mastery of viral marketing into a one-year experiment: for 366 days, their faces are ad space, painted with the logo of the group or company that purchased it. The initiative started on Oct. 11, 2011.

This advertising service also attracted HostPapa – a green web hosting pioneer – for being an Earth-friendly promotion. No flyers, no posters, no high-production advertising. Just some ingenuity, a little grease paint, and good fun.

Find out more about Ross and Ed at BuyMyFace.co.uk.

Visit HostPapa 100% Green Web Hosting: http://www.hostpapa.co.uk

About HostPapa Green Web Hosting
HostPapa is a privately owned company located in London as well as Toronto, Canada and Niagara Falls, New York. Since launching in 2006, HostPapa has offered hosting solutions for small-to-medium sized businesses that are reliable, budget-friendly, easy-to-use and customer service-oriented. One of the first web hosting companies to make a public commitment to going green, all HostPapa operations are powered by 100% green renewable energy.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stephanie Porter
Visit website