Online video is fast becoming a primary method for delivering information to consumers of all ages.
Foster City, CA (PRWEB) April 12, 2012
OnlineSchools.com, a digital resource for online education from kindergarten to graduate school, recently launched "The Kony Kraze," an infographic exploring how online videos like KONY 2012 reach such vast audiences so quickly. The 30-minute film received a record-breaking 100 million views in its first six days.
According to the infographic, young adults comprise KONY 2012's largest audience, with 23 percent viewing the video during its initial week online. This finding mirrors data revealed in a 2011 study by the Pew Research Center that showed 92 percent of Americans aged 18 to 29 use video sharing sites such as YouTube and Vimeo. In addition, timely tweets from Oprah and Justin Bieber helped fuel the Kony fire on Twitter, driving more than 9 million views in one day.
"As a site dedicated to staying on top of the latest trends in education technology and social sharing, OnlineSchools took a keen interest in the KONY 2012 video, not because of its subject matter, but because of its viral nature," explained Seth Restaino, spokesperson for OnlineSchools.com. "We created this infographic to highlight the power of viral video, something we think has the potential to inform and influence both inside and outside the classroom.
Online video is fast becoming a primary method for delivering information to consumers of all ages and social demographics, including students.
"The Kony video's unprecedented viral success speaks to the ease and speed at which online video can find a global audience. And as we've seen with the success of tutorials from online libraries like the Khan Academy, a video can do more than just reach people, it can teach them, too," said Restaino.
Launched in 2011, OnlineSchools.com provides a comprehensive directory of accredited schools serving current and potential online students at every grade level. The site advocates online learning and supports parents and students as they progress from one educational decision point to the next. OnlineSchools.com is owned and operated by QuinStreet, Inc. (NASDAQ: QNST), one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select the products, services and brands that meet their needs. The company is a leader in visitor friendly marketing practices. For more information, please visit QuinStreet.com.