Practical Marketing Considerations for Construction Brands: Webcast May 15

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A webcast from the Construction Marketing Association (CMA) will address the three very important aspects of marketing in the construction industry: hiring marketing talent, selecting marketing partners, and improving teamwork between marketing and sales departments.

A webcast from the Construction Marketing Association (CMA) will address the three very important aspects of marketing in the construction industry: hiring marketing talent, selecting marketing partners, and improving teamwork between marketing and sales departments. The free webcast for members and non-members is scheduled for Tuesday, May 15, 2012, at 1 pm CST.

Panelists include Carrie Halle, Product Strategy Manager for Sloan and CMA board member, and CMA Chairman Neil M. Brown. Other panelists to be announced.

“With the fast-changing marketing mix, it is more difficult to find qualified marketing staff and agency partners," states Neil M. Brown. "Establishing effective communications and processes between marketing and sales has always been critical, but has some new considerations with the changing roles of marketing."

To register for the free Practical Marketing Considerations for Construction Brands Webcast, link to: http://www.constructionmarketingassociation.org/CMI_Events.cfm.

ABOUT CMA
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and Construction Marketer of the Year Awards. Full information on the association is available on the website at http://www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-579-8383.

ABOUT Jim Scarlata
Jim Scarlata manages marketing operations for Knaack LLC, div. Emerson Electric. Jim is a Director of the Construction Marketing Association, National Board of Directors. Prior to Knaack, Jim held senior marketing positions at Motorola, Ameritech, ADP and Zenith Electronics. He earned an MBA from DePaul University, and a BS-Management from the University of Illinois at Chicago.

ABOUT Neil M. Brown
Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University.

© 2012 Construction Marketing Association. All Rights Reserved.

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Heather Hawes
Construction Marketing Association
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