Virtual is the next Real!
(PRWEB) April 26, 2012
IVD, a company dedicated to creating innovative shopper research tools based on virtual store environments, has released their new IVD Immersive version 2.0. Using proprietary in-house software, the integrated systema allows deep, precise researching of shoppers based on the detailed recreation of a retail shopping environments.
“After 5 years of programming the core of IVD and seeking to integrate the latest hardware and technology, we know IVD Immersive – our central location IVD system – is solid and already delivering relevant information and research insights for major consumer products companies,” says Fernando Muniz-Simas, CEO of IVD.
Using custom crafted HMD´s (head mounted display) instead of the common flat monitor, IVD provides unprecedented immersiveness AND virtuality. "You can´t understand the quality that IVD provides until you experience it. It is the new way of getting real, applicable results from virtual research", says Pepipjn van der Krogt, chief Technology Officer.
IVD attributes the quality of their gathered data to the high-resolution simulated realism the system provides for respondents, who are able to do their shopping in the immersive virtual stores. Rather than questioning respondents while they virtually shop, the software measures behavior using a combination of eye and motion tracking to follow a shopper’s unconscious cognitive process. Once the shopping experience is recorded, a questionnaire is then applied to record both sub-conscious AND conscious behaviors.
“This is the best of both worlds. We get no lies or projected realities based on false assumptions. If a respondent mentions they don’t care about price levels, this is fine. But we will know for sure whether or not they gazed at a product’s price, for example” says Fernando. ¨This way we can get answer to everyday common questions like ¨What is the first product the shopper looks, grabs or buy?¨ ¨Does he understand our line extensions?¨How much shopping time does he dedicate to our brand?¨änd to our competitor?¨Äre we performing well?¨and many others.
The value of IVD as a technological research tool resides on the registration of behavior as it is, considering that much of the way people shop today comes from their unconscious cognitive processes or, say, auto-pilot. IVD has a complete offer of research systems, all mobile, and ready to be deployed either for CAPI (computer aided personal interviews) or online for a 3D marketing research tool. The software is available anywhere, guaranteeing fresh respondent samples with applicable responses. IVD can also integrate with a preferred research partner or offer market researchers a complete solution for their needs by providing novel, mind opening, analytical tools. Companies interested in knowing more about IVD can visit http://www.ivdshopper.com
Founded in 2010, IVD is an all-in-one solution dedicated to creating sophisticated immersive simulated environments for shopper research and training. With decades of experience in design and branding, the founders saw many good brand concepts being either rejected or modified by poorly research methodologies, simply because their lack of objectivity and observer bias. Seeing that they could make a difference in influencing the way shopper research was being done, they combined the latest technologies such as eye and motion tracking to measure consumer and shopper behavior in virtual stores and deliver an in-depth analysis of present behavior that will guide future decisions. With offices in North and South America and representatives in Europe, IVD has been for retail, shopper, automotive and training developments all over the world. For more information visit http://www.ivdshopper.com
Vice president Sales and Marketing
+ 1 (416) 399-7032
+56 9 7775 3789
Pepijn van der Krogt
+56 9 87760118