The partnership with 24/7 Media is a win-win for both companies, as well as for our customers, who will benefit from a close integration of best-in-class campaign management technology for TV and online advertising.” Neil Nguyen, DG CEO.
Dallas, TX (PRWEB) April 12, 2012
DG® (NASDAQ: DGIT), the world’s leading ad management and distribution platform, announced today a strategic partnership for deeper collaboration in advertising technology between MediaMind, its online unit, and 24/7 Media, WPP’s marketing technology company. Under the agreement, 24/7 Media will endorse DG’s MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide. 24/ 7 Media, formerly 24/7 Real Media, is GroupM’s technology partner.
MediaMind’s capabilities complement the technology provided by 24/7 Media to many of GroupM’s clients. In combining their capabilities, MediaMind and 24/7 Media will work to build a stronger integration between their online advertising platforms utilized for rich and standard media, video, mobile, dynamic creative optimization, analytics, and reporting.
“With the increased fragmentation of media, advertisers and agencies require integrated data tools to reach their audiences more effectively,” said Neil Nguyen, DG CEO. “The partnership with 24/7 Media is a win-win for both companies, as well as for our customers, who will benefit from a close integration of best-in-class campaign management technology for TV and online advertising.”
“MediaMind has proven itself to be a key partner in terms of service and innovation and we are excited to further align our current technology solutions with their platform to assure optimal ROI for our clients,” said David J. Moore, Chairman & CEO, 24/7 Media.
“The addition of MediaMind’s online ad serving and TV ad delivery to the robust technology capabilities offered by 24/7 Media, enriches the solutions we offer to our range of clients worldwide,” said Irwin Gotlieb, CEO, GroupM. “Partnerships with leaders in innovative technology simplify the complexity of the digital marketplace, which gives our clients a competitive advantage.”
DG connects over 9,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 8,200 web publishers in 64 countries. The Company’s television segment utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. The Company’s online segment, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com.
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. The MediaMind Platform runs digital campaigns for 11,000 brand advertisers, servicing over 4,200 media and creative agencies, across 11,500 global web publishers in 75 countries.
About 24/7 Media, Inc.
24/7 Media, Inc., formerly 24/7 Real Media, has been a leader in delivering innovative digital marketing technology products and services worldwide for over 15 years. Its technology powers two divisions, Real Media Group and Media Innovation Group, that provide solutions for advertisers and publishers globally, empowering them to reach their target audiences with precision, transparency and a high return on investment. Headquartered in New York, 24/7 Media is a WPP Digital company with 18 offices in 12 countries.
24/7 Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Media cookies, go to: http://www.networkadvertising.org.
NA Media Contact
T. +1 646 723 1922
Press (at) mediamind (dot) com
International Media Contact
T. 646-437-3737 (US)
T. +972-9-778-2916 (Intl.)
sandy.drayton (at) 247media (dot) com
jamie.jones (at) 247media (dot) com