We’re committed to ensuring that all UK County Cricket players receive these skin checks, a service which we also offer to former county players too, as a way to look after them and the health of their skin even in retirement.
(PRWEB UK) 14 April 2012
With cricketers spending so much time playing outdoors during the year, protecting their skin is a vital part of the job, especially with them jetting off to the sun later this month. And so this is why the Professional Cricketers’ Association has teamed up with sk:n clinics in Birmingham to screen the whole Warwickshire squad. Each player will undergo a skin assessment and mole check with one of sk:n’s dermatologists.
Askari Townshend, Group Medical Doctor of sk:n clinics, comments, “Skin cancer is a serious issue and one that we are keen to raise awareness of, not only for the Northants team but for everyone involved in outdoor sports –players, umpires, local teams and supporters. Unless people get serious about their skin health and have these assessments, then the tell tale signs of sun damage can be missed. And it’s not just sports players who need to watch out. Everyone is at risk of sun damage – from holiday makers returning from their summer break to those who work or play outdoors.”
Jason Ratcliffe, Assistant Chief Executive of the Professional Cricketers Association explains: “We’re committed to ensuring that all UK County Cricket players receive these skin checks, a service which we also offer to former county players too, as a way to look after them and the health of their skin even in retirement. We are very pleased to be able to conduct these important scanning events each year and sk:n is a perfect partner with great expertise and technology.”
Skin cancer is a growing problem in the UK. Over 100,000 new cases are diagnosed each year, with 10,000 being melanoma, the deadliest form of the disease1. Most skin cancers are caused by long term exposure to the sun2 so those who spend much of their life outdoors are at greater risk of exposure to UV radiation. The good news however, is that in as many as four out of five cases, skin cancer is a preventable disease – these simple skin assessments can identify potential threats and allow early treatment.
This is why sk:n is keen to encourage anyone who has spent long periods outdoors or on holiday exposed to the harmful rays of the sun, to visit their local sk:n clinic and book in for a consultation to help put their mind at rest about their skin health
The scanning assessment consists of an in-depth chat with one of sk:n’s experts to ascertain skin type and skin care habits as well as a thorough assessment under a UV lamp to show existing sun damage and identify any other problem areas or changes to the skin. The mole check is carried out by one of sk:n’s dermatologists and examines the size, shape and colour of the mole.
During the consultation, sk:n’s experts will offer advice on treatments and products available to help improve the skin’s condition and protect it from future damage. Those clients who show more concerning signs of sun damage or abnormalities are immediately referred to their local GP for further investigation.