**MEDIA ALERT** -- Avectra Executive to Present Speech on Social Media at Metal Treating Institute 2012 Spring Meeting

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Expert to Provide Speech on Business Advantages to Using Social Media

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WHAT:
Sterling Raphael, president of AvectraLabs, the innovation think tank of Avectra, a leading developer of web-based Social CRM solutions for associations and not-for-profits, will be a featured speaker at the Metal Treating Institute’s (MTI) 2012 Spring Meeting, taking place April 12-14 in San Francisco.

The MTI is a non-profit trade association that was established in 1933. MTI represents the largest network of commercial heat treaters in the world. MTI also represents manufacturers with in-house heat treating operations and suppliers who serve both commercial and captive heat treaters. MTI is based in Jackson Beach, Florida. The MTI Spring Conference is an informative set of educational sessions and interactive networking events for heat treating trade professionals.

WHO:
Sterling Raphael, president of AvectraLabs: Raphael is a veteran public speaker for such organizations as ASAE and the Center for Association Leadership.

Sterling will give a presentation entitled, “How Social Media can Help Maximize Your Exposure” at 9:15 a.m. on April 13. Attendees to Sterling’s presentation will learn the basics and mechanics of social media for business use including:

  •     What Social Media can mean for their business
  •     How it can provide a competitive advantage
  •     How attendees can capitalize on it to reach their customer base

WHEN:
The MTI Spring Meeting is taking place April 12-14, 2012.

WHERE:
The conference is being held at the Palace Hotel, 2 Montgomery Street, San Francisco. More information on the event can be found here.

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership and donor success with its ability to provide world-class member/donor management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™, and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.
To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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